What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.
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Book Description
Editorial Reviews
Review
"This book explores elements of the creative process and how it can be understood by public relations practitioners." Book News Inc
From the Publisher
Andy Green has run his own public relations and marketing consultancy in Wakefield for the last five years. He has some 18 years experience in the public relations profession spanning both in-house in the public sector, and in consultancy. he is a former chairman of the Institute of Public Relations' Yorkshire Group.
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Most Helpful Customer Reviews
5.0 out of 5 stars
A must for any business' PR department,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Creativity in Public Relations (PR in Practice) (Paperback)
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
4 of 22 people found the following review helpful:
5.0 out of 5 stars
It's a real heavyweight book with lighter moments.,
By A Customer
This review is from: Creativity in Public Relations (Institute of Public Relations PR in Practice) (Paperback)
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
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Inside This Book
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First Sentence:
Far too often the word 'creative' in public relations is used to describe the off-beat, the irreverent and, at times, the downright silly. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
structured brainstorming, attribute listing, creative challenge, preferred thinking mode, receiving shaking, creative public relations, creative consultation, creative practitioners, light thinking, public relations practitioners, combining different elements, illustration stage, course delegates, creative organization, public relations practice Key Phrases - Capitalized Phrases (CAPs): (learn more)
Green Light, Big Idea, Red Light, Smaller Box, Bigger Box, Comfort Zone, Creative Range, Robert Davy, Extreme Option, Leeds City Council, Thomas Edison, Don Sull, Financial Times, Incubation Rest, Mark Borkowski, George Bernard Shaw, Paul Carroll, Alex Osborn, Graham Lancaster of Biss Lancaster, Tony Blair, The Cheerleader, Code of Conduct, Max Clifford, Sky Travel, Tony Buzan Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Far too often the word 'creative' in public relations is used to describe the off-beat, the irreverent and, at times, the downright silly. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
structured brainstorming, attribute listing, creative challenge, preferred thinking mode, receiving shaking, creative public relations, creative consultation, creative practitioners, light thinking, public relations practitioners, combining different elements, illustration stage, course delegates, creative organization, public relations practice Key Phrases - Capitalized Phrases (CAPs): (learn more)
Green Light, Big Idea, Red Light, Smaller Box, Bigger Box, Comfort Zone, Creative Range, Robert Davy, Extreme Option, Leeds City Council, Thomas Edison, Don Sull, Financial Times, Incubation Rest, Mark Borkowski, George Bernard Shaw, Paul Carroll, Alex Osborn, Graham Lancaster of Biss Lancaster, Tony Blair, The Cheerleader, Code of Conduct, Max Clifford, Sky Travel, Tony Buzan Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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