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2 Reviews
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5.0 out of 5 stars
A must for any business' PR department,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Creativity in Public Relations (PR in Practice) (Paperback)
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
4 of 22 people found the following review helpful:
5.0 out of 5 stars
It's a real heavyweight book with lighter moments.,
By A Customer
This review is from: Creativity in Public Relations (Institute of Public Relations PR in Practice) (Paperback)
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
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Creativity in Public Relations (Institute of Public Relations PR in Practice) by Andy Green (Paperback - May 1, 1999)
Used & New from: $4.94
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