This fascinating book is about creativity in business and management. The authors have interviewed well know creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themese and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.
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“Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.”- Edward Albee, Pulitzer Prize-winning Playwright
“It’s my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves."-Julie Taymor, Theater and Film Director
“I’m always trying to do things that no one has ever seen before.”- James Rosenquist, Artist
“I think to be creative you have to resist taking the easy path."- Daniel Libeskind, Architect
“If you think “I want to be famous,” or “I want to make a lot of money,” my sense is that you don’t go into most creative jobs.”- David Halberstam, Pulitzer Prize-wiining author
“The motivation for creativity is most often the need to express your ideas to other people.”- Spike Lee, Film Director
“We knew we had something so huge that Steve (Jobs) and I couldn’t do it by ourselves.”- Steve Wozniak, Co-founder of Apple Computer
“I have always felt that, for me, creativity was really using excess energy.”- Dale Chihuly, Renowned Glass Sculptor
“People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.”- Erica Jong, Best-selling Author
“There’s a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.”- Milton Glaser, Designer
“It’s my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves."-Julie Taymor, Theater and Film Director
“I’m always trying to do things that no one has ever seen before.”- James Rosenquist, Artist
“I think to be creative you have to resist taking the easy path."- Daniel Libeskind, Architect
“If you think “I want to be famous,” or “I want to make a lot of money,” my sense is that you don’t go into most creative jobs.”- David Halberstam, Pulitzer Prize-wiining author
“The motivation for creativity is most often the need to express your ideas to other people.”- Spike Lee, Film Director
“We knew we had something so huge that Steve (Jobs) and I couldn’t do it by ourselves.”- Steve Wozniak, Co-founder of Apple Computer
“I have always felt that, for me, creativity was really using excess energy.”- Dale Chihuly, Renowned Glass Sculptor
“People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.”- Erica Jong, Best-selling Author
“There’s a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.”- Milton Glaser, Designer
About the Author
Herbert Meyers is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer’s Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the digital age and The Visionary Package.
Richard Gerstman is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter & Gamble, Kellogg’s, Johnson & Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Insights into Creativity from Creatives around the World,
By
This review is from: Creativity: Unconventional Wisdom from 20 Accomplished Minds (Hardcover)
This was a terrific book -- not only educational, but a really good read. Each chapter contains an interview with some of the most accomplished people of this century -- many work in the arts but some are people who have had innovative ideas that have changed our world for the better. In the book you get insights from some fascinating individuals -- David Halberstam, Edward Albee, Dale Chiluly, Spike Lee to name just a few. Each chapter reads like an autobiography but with insights into what they believe inspired their creative lifestyles and accomplishments. I would highly recommend this book for anyone who wants to get a look into the lives of these fascinating individuals. It also made me think about how to bring more creativitiy into my life and the lives of others.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
interesting and inspiring,
By Student of Design (New York, NY) - See all my reviews
This review is from: Creativity: Unconventional Wisdom from 20 Accomplished Minds (Hardcover)
The questions are stimulating and the answers even better in this book about the creative process. This is a difficult process to unfold and the editors have chosen the cream of a very creative crop, like Julie Taymor, Spike Lee, Edward Albee and 17 other fascinating minds.
Gerstman and Meyers solicit personal information and anecdotes and encourage self-examination from these geniuses and near-geniuses to get closer to an understanding of what has inspired them to become what they are. In this I believe they have been very successful. A terrific book!
2 of 4 people found the following review helpful:
5.0 out of 5 stars
It's easy,
This review is from: Creativity: Unconventional Wisdom from 20 Accomplished Minds (Hardcover)
Creativity is just "doing what you want to do". If it winds up like everything else . . then it's not creative. If it's different it's creative.
Some people think for themselves . . some don't!
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