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Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas Paperback – March 1, 2008


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Editorial Reviews

About the Author

Edward de Bono holds an MD (Malta), MA (Oxford), DPhil (Oxford), PhD (Cambridge), DDes (RMIT) and LLD (Dundee). He has had faculty appointments at the university of Oxford, Cambridge, London and Harvard and was a Rhodes Scholar at Oxford.

He is the leading authority in the field of creative thinking and the direct teaching of creative thinking as a skill. From an understanding of how the human brain works as a self-organising information system, he derived the formal creative tools of lateral thinking. His tools for perceptual thinking (CoRT and DATT) are widely used in both schools and business. His institution, the Edward de Bono Foundation, teaches constructive thinking in Education and Management and has instructed leading corporations around the world including IBM, Microsoft, Prudentail, BT (UK), NTT (Japan), Nokia (Finland) and Siemens (Germany).
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Product Details

  • Paperback: 192 pages
  • Publisher: Ulysses Press (March 1, 2008)
  • Language: English
  • ISBN-10: 1569756406
  • ISBN-13: 978-1569756409
  • Product Dimensions: 0.8 x 5.5 x 8.5 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #238,807 in Books (See Top 100 in Books)

More About the Author

Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.

He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.

Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.

Customer Reviews

3.5 out of 5 stars

Most Helpful Customer Reviews

26 of 27 people found the following review helpful By Ran Shapira on December 25, 2010
Format: Paperback Verified Purchase
This book should have been called: "Using the power of Random Words to boost your creativity", or "Random Words, Creative Thoughts". But the chances of me buying the book with such a title would have been slim, so I'm glad De Bono did not consult me on this.
This book includes 62 creativity exercises that use random words to train your creative skills. The exercises can be used for self training to sharpen your creative thinking skills as well as for producing actual creative results individually or in a group.
I have used some of the methods tought in the book in creativity workshops I'm conducting and I have to say the results were very impressive. People like to use random words because it really frees them and easily gets their thougths out of the box.
The usual De Bono style is evident - a bit of self praise and paranoia coupled with great in-depth insights and detailed instructions.
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14 of 14 people found the following review helpful By WriterGirl VINE VOICE on February 21, 2011
Format: Paperback Verified Purchase
If you need a mental workout to keep your mind stimulated, or are stymied for ideas, this book will help. It is a course on manipulating words into ideas to help with problem solving. The book shows you how to link and build on ideas. The book also shows you how to work with number mapping. In the back there are word and number tables to use during a creativity session. This book can be used for anything from writing to project management. The subject matter is not easy to master, but nothing worthwhile is. This would be a very good ice breaker for team meetings and training classes.
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7 of 7 people found the following review helpful By N. Raukko on January 26, 2013
Format: Paperback Verified Purchase
I am a teacher and I bought this book to have some short little exercises for students to do at the beginning of my class. I know the title is 62 Exercises...but I really only used a few of them. Many repeat the same basic idea.
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7 of 8 people found the following review helpful By JC on June 11, 2012
Format: Paperback
I wouldn't say this book is a Creativity Workout in any means. It really use using only a random word technique in many different ways. I found that many of the techniques were very repetitive and similar. I work in a very creative field and using a random word technique can only take you so far.
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5 of 6 people found the following review helpful By Paul J. Jensen on March 21, 2014
Format: Paperback Verified Purchase
De Bono is the world renowned expert in creativity training and development, and he isn't afraid to let you know (smile). The introduction was probably the best part of the book, though it seems De Bono is somewhat arrogant (my take). The exercises are very repetitive- all based on using his random word lists. I would like to see more creativity in his creativity training.

I found it tedious to select words from his list randomly. Using DeBono's book one has to first consult a table of random numbers, or else roll 4 die, then use these numbers to index a single word. Too slow and makes one not want to follow up with more training. I can think of much better ways to find random words, so I must be pretty creative already (sarcasm).

The concept and method DeBono uses, however, I consider solid and worthy of use. Just find a faster simpler way.
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