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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms Hardcover – June 21, 2012


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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill; 1 edition (June 21, 2012)
  • Language: English
  • ISBN-10: 0071791523
  • ISBN-13: 978-0071791526
  • Product Dimensions: 7.4 x 9.5 x 1.1 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #98,658 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Andrea Phillips is a transmedia writer and game designer who has worked on award-winning projects for clients such as HBO, Sony Pictures, and Channel 4 Education, plus original projects like Perplex City, Thomas Dolby's Floating City, and the nonprofit human rights game America 2049. Her indie work includes Balance of Powers and the forthcoming Felicity. She cheats at Words with Friends.

More About the Author

Andrea Phillips is an award-winning transmedia writer, game designer and author of A Creator's Guide to Transmedia Storytelling. Her work includes The Maester's Path for HBO's Game of Thrones with Campfire Media, America 2049 with human rights nonprofit Breakthrough, and the independent commercial ARG Perplex City. Her independent work includes the Kickstarted serial pirate adventure The Daring Adventures of Captain Lucy Smokeheart and the forthcoming transmedia project Felicity.

Andrea is a Fellow of the Futures of Entertainment. She has spoken at TEDx Transmedia, SXSW, MIT Storytelling 3.0, the Power to the Pixel/IFP Cross-Media Forum, ARGfest, DIY Days, and FITC Storytelling X.1, among others.

Andrea cheats at solitaire (a victimless crime) and Words With Friends (which is less forgivable). Consider yourself warned.

Customer Reviews

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See all 16 customer reviews
It is a perfect read - meaty, but easily digested.
Sandra W Brownlee
Above all it gives you a road map for how to bring transmedia elements into your existing projects, or create new ones, in a compelling way.
WONDER Russell
This book give an thorough treatment of a topic that so rarely goes beyond the most glossy of buzzwords.
st

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By David H. Deans on October 21, 2012
Format: Hardcover
This is the second "how-to" book that I've reviewed on the topic of Transmedia Storytelling. The Guide by Andrea Phillips is a pragmatic journal of all the creative possibilities -- and a welcomed addition to the body of practitioner knowledge and associated lessons learned.

Ms. Phillips describes her own experiences as a game designer and includes numerous insightful Q&A sidebars with contributions from her accomplished peer group -- they're primarily transmedia practitioners within the American entertainment industry.

The book is divided into five sections -- each one offering practical ideas and suggestions for transmedia storytelling novices, plus some creative examples of techniques that an experienced practitioner would appreciate.

She describes some of the lasting wisdom of early transmedia storytelling projects by the pioneers -- such as The Blair Witch Project. She also features the key take-away points from more recent examples of commercial transmedia case studies -- again, primarily from within the entertainment industry.

Ms. Phillips says that "...the long-term benefits of transmedia marketing are not in drawing in a completely new audience, but in hooking a peripheral audience more deeply and keeping it around longer. It's [about] the magic word: engagement." Indeed, the ongoing quest for capturing audience attention is a theme that she revisits throughout the book.

One of her very interesting revelations was a reference to the apparent geographic preferences. Such as "...South American audiences seem very enthusiastic about engaging in role-playing; [North] American audiences enjoy competitive elements and puzzle solving; and European audiences tend to be the most enthusiastic about attending live events."

Perhaps Ms.
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14 of 17 people found the following review helpful By Braccia on June 9, 2012
Format: Hardcover
Andrea Phillips' A CREATOR'S GUIDE TO TRANSMEDIA STORYTELLING is a must-read for active and aspiring creative professionals. There are few titles that provide true insight into the evolution of storytelling. Most contain overviews of press-friendly campaigns--peppered with specious or anecdotal evidence--and come across like "gee whiz" fanboy fodder.

This IS NOT that book. Phillips is a practitioner who has been in the trenches for years. Drawing from the sum of her experience, she's generated a practical, realistic and relatable guide for designing stories that engage and excite audiences. The best part is, the book isn't alienating to newcomers. By using either classic or easily searchable examples and interviewing successful fellow practitioners, she keeps her evidence concrete and insights out of the clouds. Transmedia storytelling isn't rocket science, but it is very easy to jump in and feel overwhelmed, confused and lost. Pick up this guide, get grounded and get to work.
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1 of 2 people found the following review helpful By Samuel Graham on January 2, 2013
Format: Hardcover Verified Purchase
Very good resource for creators of all types, leans a little bit towards a particular type of transmedia that the writer is likely more familiar with however explains methodically the do's and dont's of any style. Most importantly covers logistical, organizational and budgetary considerations in creating transmedia narrative whilst always relating back to the story and the impact on audience, pointing out a huge lot of things that someone coming from story telling in just the one medium would never have even considered. Only criticism would be that there are a few contradictions/statements that make you wonder why that section was in there anyway. e.g. explains over the course of a page the narrative principle of 'chekov's gun' and how it's useful, however finishes saying it doesn't as much apply to transmedia as it does traditional narrative "And once you move into transmedia, you might be better off forgetting you ever heard Chekov's name at all"
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1 of 2 people found the following review helpful By WONDER Russell on July 30, 2012
Format: Hardcover Verified Purchase
After following Andrea on Twitter for quite some time, I bit the bullet and purchased her book for my Kindle. My mind was blown. I'm an independent filmmaker who works full time in the game space, and this fresh new approach to both my work and my play opened up avenues of creativity I'd longed for. The best part? It's not just all philosophy; there's nitty gritty how-to's, and how-did's (interviews with successful transmedia creators). Above all it gives you a road map for how to bring transmedia elements into your existing projects, or create new ones, in a compelling way.
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3 of 5 people found the following review helpful By st on June 22, 2012
Format: Hardcover
Andrea Phillips gets to the heart of 'what is this Transmedia thing?' and 'why should I care?' These are helpful if you're a new creator to the scene or a more experienced hand searching for language to describe or justify your project in the eyes of potential funders, collaborators, or partners. Beyond these questions, Phillips dives into the nuts and bolts of ACTUALLY MAKING SOMETHING. This is an especially impressive feat considering that she's talking about transmedia storytelling projects that can spill between so many different platforms and formats.

This book give an thorough treatment of a topic that so rarely goes beyond the most glossy of buzzwords. For a book that fits so much material and insights between its covers, A Creator's Guide' is delightfully readable. Phillips manages to transfer a textbook's worth of knowledge in a delicious and decidedly un-text-book like manner. Highly recommended for storytellers of any stripe!
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