I was looking for a color that wouldn't make my hair look like it was a box color. I switched from my old trustful Dark 'n Lovely because it was very drying to my hair. After I started using a lot of the Creme of Nature products, I decided to give their hair color a try. I went to a stylist a month ago and she asked me who did my hair color. At first I asked her, "why is something wrong with it?" She stated no that it had beautiful highlights and lowlights...like I really understood that! LOL! But I ended up telling her that it was Creme of Nature Hair Color in Mahogany Glow. My hair feels healthy and hasn't started to shed or feel like a brillo pad. Plus, the color looks just like the woman's hair on the box for $5. Now, you can't beat that!