Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival [Hardcover]

Peter F Anthonissen (Editor), Peter Anthonissen (Editor)

Book Description

Publication Date: October 28, 2008

No company or organization is immune to crisis.  A crisis, however, does not necessarily have to turn into a PR disaster.  Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively.  Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.

 

Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities.  It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.

 

Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

Editorial Reviews

Review

"With well-thought-out, organized and practical advice, this book should be essential to your crisis communication survival kit." -- Communication World

About the Author

Peter Frans Anthonissen is an expert in the field of reputation management and crisis communication. His clients have included Renault, Coca-Cola, Procter & Gamble and the Belgian government. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School in Belgium.

 

Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

Product Details

• Hardcover: 244 pages
• Publisher: Kogan Page (October 28, 2008)
• Language: English
• ISBN-10: 0749454008
• ISBN-13: 978-0749454005
• Product Dimensions: 1 x 6.5 x 9.5 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #116,703 in Books (See Top 100 in Books)
  • #59 in Books > Business & Investing > Marketing & Sales > Public Relations

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars The ultimate crisis handbook, December 17, 2008

By 

Ben Black "booknick" (CA) - See all my reviews

This review is from: Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival (Hardcover)

If you want to protect your business from a crisis, or want to get your company out of a crisis, you probably do not have much time. Don't waste it on other books or resources, get this book now and within minutes of opening the cover you'll be preparing/saving your organization.

The theory is sound, the international experience speaks volumes and the templates/workbooks are clear and easy to use.

5.0 out of 5 stars Crisis Communications, July 26, 2010

By 

Jerry D. Watson - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival (Hardcover)

Product arrived in excellent condition and ahead of the expected delivery date. Great Service. Would highly recommend.

5.0 out of 5 stars Comprehensive crisis communication manual, June 1, 2009

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival (Hardcover)

The wholesome athlete you feature in your TV ads just appeared on the evening news dancing naked on a nightclub table. Your food product is suddenly making kids' teeth fall out. Your overseas factory looks like an environmental war zone, and your flagship store seems to be burning to the ground. What do you tell the public? While others deal with the crisis itself (slamming the jock into rehab, calling hordes of dentists, greening up the pollutants and getting everybody out safely), how do you contain the public-relations impact of the disaster, and maintain the viability of your company and your brand? As a senior communications executive, you must be prepared for the most traumatic corporate crisis. Are you ready to be honest with your public and your stakeholders about whatever disaster erupts? While a crisis can take many forms, dealing with its communication aspects is more of a science than an art, and sometimes even offers an opportunity to showcase your firm in a positive way. Crisis communication demands preparation and know-how. For that, turn to editor Peter F. Anthonissen and the 19 other experts who contributed to this anthology. getAbstract recommends this savvy guide to CEOs, executives and corporate communication managers. Read it before something happens.