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7 Reviews
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5 of 5 people found the following review helpful:
4.0 out of 5 stars
An Excellent Overview of How PR Crises Are Handled,
By
This review is from: Crisis Communications: A Casebook Approach (Routledge Communication Series) (Paperback)
I anticipated that reading a book about my profession would be rather dry, but was actually quite riveted by this book. It goes into excellent detail about the way a wide variety of crises are handled and offers common sense and explicit guidlines about how to deal with crisis communications.Such a variety are included that it is likely to cover an area familiar to any PR professional. She includes detailed interviews with those in charge of dealing with the media and several crisis communications plans. From NIKE to the postal service shootings, the book takes an inside look at how different PR professionals reacted to the variety of circumstances. It is always useful to look closely at what others in your business are doing and this book does an excellent job of conveying that. This book consolidated many things I knew but had not put together completely.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great book!,
This review is from: Crisis Communications: A Casebook Approach (Routledge Communication Series) (Paperback)
This is one of my required textbooks for a class on Crisis Management. It is very informative and easy to read. The information is well organized, and the case studies tie the main points together very well.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great Textbook for Advanced PR Class,
This review is from: Crisis Communications: A Casebook Approach (Routledge Communication Series) (Hardcover)
I used this book for an Advanced Public Relations course in my senior of college. I have nothing but great things to say about it. The cases presented are pertinent and helpful for applying public relations concepts to real-world situations. The wide of array of topics is also helpful. From cases like the well-known Tylenol and cyanide case from the 1980's, which is usually a focus of at least one Introductory Public Relations lecture, to ones I had never heard of such as the 1994 Cal State Northridge Earthquake (I was 9 years so I do not remember the media coverage).
Crisis communication is at the center of most public relations courses. This book,Crisis Communications: A Casebook Approach (Lea's Communication Series)is by far one of the most beneficial textbooks used for any of the college courses I have taken. It is easy-to-read which helps in understanding the concepts that are highlighted in each case. Cases from this book are also memorable, which I cannot say for books that I have encountered past with similar content outlintes or table of contents. I recommend this book to any professor of communication and to students. It contains relevant material on crisis communication, basic PR functions and also touches on some ethical issues. I would also suggest it to new PR professionals (specifically, recent college graduates). I think if this book was not part of someone's college textbook collection, then it ought to be. It is extremely useful and I could not be more enthused to write a positive review about a communications textbook. Pick this book up and read it! It's amazing.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Crisis communication a case approach review,
By Black Cat (Independence, OR USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Crisis Communications: A Casebook Approach (Routledge Communication Series) (Paperback)
I'm teaching a crisis communication course as a second term public relations course. Finding this text was a gift from the author. The front part of the text covers the crisis communication literature/theories and the second part has very well-developed case studies. It is up-to-date and well written. My students rave about the text. Most read the text completely and then are going back to each chapter as we move through the term. Since my students are required to produce case study evaluations they find the examples in the text to be a good model. Students say this book is a "keeper."
4.0 out of 5 stars
Book on Crisis Communication well written and interesting,
By
Amazon Verified Purchase(What's this?)
This review is from: Crisis Communications: A Casebook Approach (Routledge Communication Series) (Paperback)
This is a well written book that is interesting and informative. The cases reviewed are fascinating and I always want to keep reading right to the end of each chapter. I am taking a class that is independent study so it is very helpful to have a book that I enjoy picking up!
3.0 out of 5 stars
Be Wathcful of Amazon Wording,
By Robert Ferrari (Reading, MA United States) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Crisis Communications: A Casebook Approach (Routledge Communication Series) (Paperback)
I purchased this text with the understanding that it came with a corresponding student workbook. That was the description that was provided by Amazon. When I received the text, there was no student handbook. I called Amazon customer service and after over 30 minutes of search, the representative could not explain the difference between the description and what was shipped. The final resolution was an admission that only a text is included, and I was provided a credit from Amazon for the missing student handbook.
Text itself is fine, but updated material regarding newer incidents of crisis is limited. Bottom-line, be aware of the description associated with this text.
5.0 out of 5 stars
Best Textbook Ever!,
Amazon Verified Purchase(What's this?)
This review is from: Crisis Communications: A Casebook Approach (Routledge Communication Series) (Paperback)
This was the most interesting textbook I have ever read. Easy to understand and to the point. It is one I intend on keeping as a reference guide, and also one I will offer to my husband to read. Business people in any profession, I'm sure, will find this book helpful.
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Crisis Communications: A Casebook Approach (Routledge Communication Series) by Kathleen Fearn-Banks (Paperback - January 3, 1996)
Used & New from: $0.01
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