The Crisis Counselor [Paperback]

Jeffrey R. Caponigro (Author)

Book Description

Publication Date: January 1, 2000

The Cure for the Common CRISIS! Every business has a problem that can turn into a crisis. Whether your business is a Fortune 500 company or a neighborhood store, a crisis situation could needlessly damage your reputation as well as destroy individual careers. "The Crisis Counselor" is the one book that provides business owners, managers, and executives alike with the information needed to avoid, manage, or even thrive during a business crisis. By following the author's dynamic, proactive strategies for dealing with "crises" that can arise in any business--such as downsizing, corporate lawsuits, poor employee morale, death of a company executive, damaging rumors, product defects, negative media coverage--you can learn how to recognize a crisis, plan for its management, practice for the reaction to it, and then study the crisis-response process once it's complete. Filled with practical advice and delivered in an easy-to-read Q&A format, "The Crisis Counselor" is a book no business should be without. Praise for The Crisis Counselor "One of the ten top books on PR. . . . Readers can benefit from the tough lessons imparted in this real-life economics school." -- "PR Week" "A great resource for companies to use to plan for and manage problems within their companies. You can't afford to ignore Jeff's advice." -- Thomas S. Monaghan, founder, Domino's Pizza, Inc "Practical--it provides a list of fifteen crises that can strike any business and seven simple rules for effective crisis preparation." -- "Inside PR" Jeffrey R. Caponigro is one of the most respected public relations professionals and crisis-management experts in the United States. He is president and CEO of Caponigro Public RelationsInc., in Southfield, Michigan.

Editorial Reviews

Review

"Caponigro's advice on elements like dealing with the news media and increasing, rather than decreasing communication during a crisis is truly valuable." -- Independent Publisher

"Practical...it provides a list of 15 crises that can strike any business and seven simple rules for effective crisis preparation." -- Inside PR

"This book's strengths are its long lists of detailed suggestions for crisis management and its series of all-too-possible crisis scenarios at a variety of companies." -- The Denver Business Journal

One of the, "Ten Top Books on PR...Readers can benefit from the tough lessons imparted in this real-life economics school." -- PR Week

From the Publisher

The Crisis Counselor is the definitive book on crisis management. It outlines how to AVOID crises in business - regardless of the size of your business-- and how to manage a crisis if one does occur. Every business has problems that can turn into crises. In fact, most crises that businesses face are not the high-profile types that make the national news. Rather, they are everyday sorts of events that turn into crises when companies fail to plan for and respond to them properly. Intended for a broad business audience, The Crisis Counselor provides a logical approach to crisis management and planning. By following the author's dynamic, proactive strategies for dealing with unfortunate " crises" that can arise in any business,

like downsizing, corporate lawsuits, poor employee morale, death of a company executive, damaging rumors, product defects, negative media coverage, etc. you'll learns how-to: recognize a crisis; plan for its management; practice for the reaction to the crisis; and then study the crisis response process once it's complete. The author's recommended plan can work in companies of any size, as any size company can experience a crisis. Also, examples and anecdotes about actual crises are culled from businesses of all shapes and sizes. A must-have. (Danielle Egan-Miller, Business Editor, NTC/Contemporary Publishing Group).

See all Editorial Reviews

Product Details

• Paperback: 304 pages
• Publisher: McGraw-Hill Companies; First Edition edition (January 1, 2000)
• Language: English
• ISBN-10: 0809224909
• ISBN-13: 978-0809224906
• Product Dimensions: 9 x 5.9 x 0.8 inches
• Shipping Weight: 13.9 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,479,485 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 17 people found the following review helpful:

5.0 out of 5 stars Extinguishing Business Brushfires, May 2, 2000

By 

Frank Joseph Richter (Detroit, MI) - See all my reviews

This review is from: The Crisis Counselor (Paperback)

Many of us prepare for everyday emergencies by storing a spare tire in the trunk of our car or a flashlight in the kitchen drawer. But few businessmen have the foresight to keep a written first-aid kit at the office to deal with the inevitable business crisis.

Jeffrey Caponigro's book is a sort of fire extinguisher set to prose that one can reach for in a business emergency. It provides a wealth of practical tips on heading off potential problems and managing a crisis when it strikes.

This well organized and clearly written work stresses that you should seek communication during a crisis instead of avoiding it. All too often a CEO under siege adopts an ostrich-like head in the sand approach that merely digs his company deeper into a hole.

The author offers several insightful and amusing case studies to prove his points. Each illustration is accompanied by a specific set of guidelines in bullet-format. For example, we are advised to monitor media reports on our business problem using Nexis-Lexis and a list of internet sites. We're counseled to construct an electronic database to keep track of all inquiries about the crisis and our company's responses. This feedback loop insures that the company conveys a consistent message to its customers, the media, its employees and stock analysts. Otherwise you risk losing your company's most valuable asset -- its credibility.

The book has a detailed index that allows the crisis manager to quickly scan for specific types of business crises. As a communication specialist for CEOs, all too often I've witnessed the PR business blunders that Jeffrey Caponigro warns against.

Finally, a public relations professional has written an easily understandable book that anyone can rely on as an off-the-shelf resource to guide them through a business crisis.

Jeffrey Caponigro's book is to the crisis manager what Virgil was to Dante --- an indispensable guide through the inferno of a business crisis.