Disaster comes in all shapes and sizes. For companies it can be anything from a tainted product, to the unexpected death of a CEO, to vengeful employees. This book explains how to manage a crisis, rather than be its victim. Telling stories of real-life organizational traumas, it demonstrates how to handle any kind of crisis with minimal damage and how to avoid problems in the first place. Readers should learn to: establish a crisis response team and action plan quickly; use public relations techniques to work with the media; prevent small problems from mushrooming into horrors; handle lawsuits promptly; enhance safety and security in the workplace; and institute good management practices to keep avoidable crises from ever occurring. The book includes advice and tips from experts in public relations, litigation and security.
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