Crisis Marketing: When Bad Things Happen to Good Companies [Audio Cassette]

Joe Marconi (Author)

Book Description

Publication Date: January 1992

How a company responds to a crisis - even on e not of its own doing - can make or break it. This book wil l help readers conduct a successful marketing programme when public or business sentiment seems likely to turn against t hem. '

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

From the Back Cover

Even the best companies have learned the sad, expensive lesson: Bad news is big news, and it can put years of successful brand-building and thoughtful image-making at risk. Large or small, Wall Street or Main Street, companies are more vulnerable than ever. A simple rumor or a negative reference in the media--whether based on fact or not--can undo years of goodwill. Any business day can start with:

• Tabloid rumors or innuendo
• A report of a scandal at the highest (or lowest) levels
• News of product-tampering
• A major class-action lawsuit--or a simple nuisance suit
• Your industry under fire from politicians or special interests

Crisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing that risk. The author, a seasoned pro in crisis marketing and management:

• Provides guidelines for identifying what can go wrong.
• Shows how to position your company or business before a crisis happens.
• Explains why you should expect, and be ready for, "the worst."
• Tells what to do first in the face of a crisis--and what to do next.

The old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Audio Cassette
• Publisher: Probus Professional Pub (January 1992)
• Language: English
• ISBN-10: 1557382689
• ISBN-13: 978-1557382689
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #11,030,244 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

4.0 out of 5 stars Pactical advise por a plan, June 18, 2000

By 

Velazquez Fernando (Uruguay) - See all my reviews
(REAL NAME)   

This review is from: Crisis Marketing (Hardcover)

Throughout this book, you'll find practical advise on devising and implementing a effective crisis management plan. Though not a theoretical approach, the cases presented are very helpfull.