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2 of 3 people found the following review helpful:
4.0 out of 5 stars
Pactical advise por a plan,
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This review is from: Crisis Marketing (Hardcover)
Throughout this book, you'll find practical advise on devising and implementing a effective crisis management plan. Though not a theoretical approach, the cases presented are very helpfull.
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Crisis Marketing: When Bad Things Happen to Good Companies by Joe Marconi (Audio Cassette - Jan. 1992)
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