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Crisp: Marketing Strategies for Small Business (Crisp Small Business & Entrepreneurship Series) [Paperback]

Richard Gerson (Author)

3.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Series: Crisp Small Business & Entrepreneurship Series | Publication Date: August 23, 1993

Learn to handle sales, publicity, public relations, promotion, and advertising in cost-effective ways.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Learn to handle sales, publicity, public relations, promotion, and advertising in cost-effective ways.

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Product Details

Paperback: 309 pages
Publisher: Crisp Learning; 1 edition (August 23, 1993)
Language: English
ISBN-10: 1560521724
ISBN-13: 978-1560521723
Product Dimensions: 9.2 x 7.2 x 0.7 inches
Shipping Weight: 1.6 pounds

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #1,728,755 in Books (See Top 100 in Books)

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3.0 out of 5 stars Suits foe beginners students, March 22, 2008

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This review is from: Crisp: Marketing Strategies for Small Business (Crisp Small Business & Entrepreneurship Series) (Paperback)

This book may be useful for students or small-businesses owners at their first steps in business.
Many examples are regular-tips. No 'oustanding' or innovative contribution was founded, neither a new discovery of the marketing world.

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Most marketing books start you off with basic information and definitions about marketing and tell you what to expect from the rest of the book. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketing doctor, remnant space, comprehensive marketing plan, most small business owners, direct response marketing, article format, superior customer service, media list, something newsworthy, measuring customer satisfaction, customer flow

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yellow Pages, Extraordinary Selling, Crisp Publications, Target Market Characteristics, Richard Gerson, Safety Harbor

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 1 book:

Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition by Robert Bly on page 100

2 books cite this book:

Crisp: Operating a Really Small Business (Crisp Small Business and Entrepreneurship Series) by Betty M. Bivins in Front Matter
Crisp: Managing the Family Business (Crisp Small Business & Entrepreneurship Series) by Marshall Northington in Front Matter

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