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Crisp: Twenty-Five Ways to Improve Sales (Crisp Professional Series) Paperback – May 10, 1999


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Product Details

  • Series: Crisp Professional Series
  • Paperback: 192 pages
  • Publisher: Crisp Learning; 1 edition (May 10, 1999)
  • Language: English
  • ISBN-10: 1560525487
  • ISBN-13: 978-1560525486
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,639,412 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Joe Karbo on July 7, 2008
Format: Paperback
This is an OUTSTANDING little book that contains 21 specific and unique methods for growing most any business, with very little added cost.

The book focuses on how to improve the effectiveness of existing marketing methods. Not all of the 21 methods will apply to every business, but it seems reasonable that most of the approaches could be applied to virtually any business.

This book is of the same genre as works by Jay Abraham, Chet Holmes and Jay Conrad Levinson.

You will find many immediately actionable business growth ideas in this little gem of a book.

Highly recommended.
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By Dave Bross on September 22, 2013
Format: Paperback Verified Purchase
This is the stuff very few businesses do.

Many know they should be doing these but don't understand why they should put high priority on what's in here.

Everyone's chasing new business. This book will teach you a well crafted system to multiply your profit via reorgnizing a few things about your business and then going back after your past customers.
Just starting out with no past customers? Read this and set things up right from the beginning.

This works so well that the author made a huge consulting career out of the few simple concepts in this book.
That consulting business lives on today as a large network of consultants.

If you liked what you read in this book, or just want to know more before you buy, hit your favorite search engine with "hidden marketing assets Michael Senoff" and you'll find multiple interviews with the author on Michael's site .
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