Customer Reviews

Cross-Cultural Business Behavior (Marketing, Negotiating and Managing Across Cultures)

5 star:		(2)
4 star:		(1)
3 star:		(0)
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1 star:		(0)

 

 

A very useful book if you need to GO GLOBAL. It give you the first hints about characteristics of foreign culture, even your own cultures. The structure and the very practically and lively examples make the book easy and sometimes funney to read. A strong buy for those who need or want to look outside of their own culture. Best book that I have seen so far in this area. No theories, pure reallity. I tested it live and it helped me in various situation to understand pitfalls that I hit or avoid pitfalls.

If you have to deal with collegues in an international company, if you want to understand your customer or supplier, if you want to reduce unnecessary friction, you must understand how your counterparty interprets your behaviour. This book is a great help with its coordinate system of cultures.

OK this is a great one. A great handbook for anyone who travels around the world to unknown places and cultures and wants to be harmonious about it (not offensive get it?). It really explains some framework for thinking about cultural practice all over the world and to remember certain traits that are hallmarks of other cultures but might just feel pretty strange and dumb to you. I highly recommend this book for a quick awareness of why people are different. It is really useful.