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In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle - which begins with innovators and moves to early adopters, early majority, late majority, and laggards - there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Praise for Previous Editions of Crossing the Chasm:
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys
"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
- Joe Schoendorf, executive partner, Accel Partners
"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group
Tremendous - more relevant ( 2014 edition ) with current examples of companies falling into The Chasm. The Gold Standard for formulating high-tech companies marketing strategies.Published 9 days ago by Thomas Skusevich
This book, consistently updated to maintain its relevance, provides a clear roadmap for young businesses who must grow into the mainstream or perish.Published 1 month ago by Eric
Great book - this new edition brings in many new up-to-date ideas that are very valuable in the real world.Published 1 month ago by Techgod
I can't believe I have been in Silicon Valley for 10 years without reading this! It's a great summary of how startups can carefully select and penetrate their first mainstream... Read morePublished 3 months ago by William Treseder
Very helpful insights for any business looking to break into the mainstream market.Published 3 months ago by Kevin Williams