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Very importante lecture, sugestion: could have some review, tips, etcPublished 1 month ago by Nelson Mincov
The authors have kept this book updated and it shows. Dated examples were removed and replaced with timely (and interesting) examples. Read morePublished 2 months ago by Josh Orum
Understanding the commercialization of a product and how to bridge that chasm are key to project success. Read morePublished 2 months ago by striker
I've downloaded this book after seeing Geoffrey Moore on stage at Stanford. I use his organizational theories every day. Read morePublished 3 months ago by Sebastiaan Hooft
This is a phenomenal book to provide an understanding of product life cycle.
I found it extremely useful on defining a target audience (or more important, their concerns) for... Read more
When I was reading this book the first time, I commented on twitter about how great it was. A friend said I should turn around and read it again when I was finished, as I wouldn't... Read morePublished 3 months ago by Dave Stagner