Crossing the Chasm and over one million other books are available for Amazon Kindle. Learn more



or
Sign in to turn on 1-Click ordering
More Buying Choices
Have one to sell? Sell yours here
Start reading Crossing the Chasm on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers [Paperback]

Geoffrey A. Moore , Regis McKenna
4.3 out of 5 stars  See all reviews (69 customer reviews)

List Price: $17.99
Price: $13.98 & FREE Shipping on orders over $25. Details
You Save: $4.01 (22%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Want it tomorrow, May 23? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition $12.99  
Paperback $13.98  
Unknown Binding --  
Audible Audio Edition, Unabridged $21.95 or Free with Audible 30-day free trial
Image
Save on Popular Books This Summer
Browse our Bookshelf Favorites store for big savings on popular fiction, nonfiction, children's books, and more.

Book Description

July 25, 2006

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


Frequently Bought Together

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers + The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Price for all three: $44.38

Buy the selected items together


Editorial Reviews

About the Author

Geoffrey Moore is chairman emeritus of three consulting firms—The Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.


Product Details

  • Paperback: 227 pages
  • Publisher: HarperBusiness; Revised edition (July 25, 2006)
  • Language: English
  • ISBN-10: 0060517123
  • ISBN-13: 978-0060517120
  • Product Dimensions: 8 x 5.3 x 0.6 inches
  • Shipping Weight: 7.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (69 customer reviews)
  • Amazon Best Sellers Rank: #4,837 in Books (See Top 100 in Books)

More About the Author

Managing Director, Geoffrey Moore Consulting
Venture Partner, Mohr Davidow Ventures
Chairman Emeritus, TCG Advisors, Chasm Institute, and Chasm Group
Member of the Board of Directors, Akamai Technologies and several pre-IPO Companies

Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo!.

Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internationally on those same topics. His latest book Escape Velocity: Free Your Company's Future from the Pull of the Past, keeps this intent in mind and is the result of his years of experience working with large enterprises.

Escape Velocity is Moore's sixth book for business leaders in the high-tech sector. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools and entrepreneurship curricula. Moore wrote four subsequent books which addressed the challenges faced by management when competing in hyper-growth markets (Inside the Tornado) and those faced by investors when managing a high-tech stock portfolio (The Gorilla Game). The two additional books both address the organizational challenges faced by established enterprises, in one case posed by the volatility of the technology sector overall (Living on the Fault Line), in the other by the need to reignite innovation in mature franchises (Dealing with Darwin). Escape Velocity rounds out these efforts in service to established enterprises by laying out a comprehensive program for engaging with next-generation trends while maintaining their core franchises.

Moore is an active public speaker who gives between 30 and 60 speeches per year, split roughly evenly between industry events and company-specific meetings. His speaking practice is global, addressing a spectrum of topics of interest to the high-tech sector, including high-tech market dynamics, business strategies, innovation, organizational development, and industry futures.

Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He has a bachelor's degree from Stanford and a doctorate from the University of Washington, both in English Literature.

Customer Reviews

I had to read this book for a marketing class in grad school. amd  |  8 reviewers made a similar statement
In all a very good and informative read. Omar Halabieh  |  4 reviewers made a similar statement
One of the most useful business books ever published, and well worth a careful reading. A. Krupp  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
Long established as a classic, the drawing depicting the different classes of customers and their adoption rates are commonly used in the industry. I personally thought I already understood it, just from osmosis. However, reading the book taught me more about the characteristics of those customers, how you gain penetration into their markets, and most importantly how you manage a team and produce a product into those markets.

There are also lessons in there about establishing a beachhead and how to choose your target customer that dovetail nicely into some more modern work around persona identification in software development and the need to identify just one target persona for your application at a time. This is a great marketing book -- even if some of the specific company examples are somewhat dated -- whose concepts readily translate into not only management but directly into product development and vision.

Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
4.0 out of 5 stars Excellent Read, but implementation requires discipline November 3, 2006
Format:Paperback
I am a senior product manager and found most of the concepts very relevant. In particular I was impressed by the fact that we have to target a focused customer segment to initially establish the product and then branch out to target a wider customer segment. But it requires lot of self-discipline. The instinct is to throw a dart in 100 different directions and hope that it will stick. Similarly in marketing we tend to market our product in different segments and hope that we will be successful in one of the segments.

Bottom-line...A great read, but implementation is a challenge.
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars A classic that will never be out of date! December 19, 2006
Format:Paperback
This is the book that launched my career in technology and drove me to establish a more strategic approach to marketing and business. Geoffrey Moore was ahead of his time and offers priceless information on how to stand back and re-evaluate your market approach. If you know nothing about business strategy or marketing OR you consider yourself an expert, Moore's models stand the test of time and give you the tools you need to not only do your job but offers the insights that can help build consensus within a company. Apply these models to your corporate and product strategy; use it as a point of discussion with other senior executives to FINALLY drive a coherent strategy. This book changed they way I think about the business of technology it will for you too.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Even if you think you know it, you should read it
I had heard of this book so many times during my MBA and startup days so I always wanted to read it. Read more
Published 10 days ago by S Parmar
4.0 out of 5 stars Enteroreneur
Od you are a young enterpreneur you realny should read it. If you are looking for inspiration and need to open your mind - read.
Published 1 month ago by Anna
4.0 out of 5 stars Some pretty smart ideas
Thougth this book had some interesing ideas, well worth a read if you're in marketing or R & D. Helps you to think about some of the things that impact your product.
Published 3 months ago by John Robinson
5.0 out of 5 stars Must read for entrepreneurs
Timeless guide to marketing for startups. A must read book for anyone looking to build a successful company. I use the book now as a reference guide.
Published 4 months ago by Agblott
2.0 out of 5 stars Old News
Doesnt seem relevant at this time . If you think about computer software changes they are like dog years, every year they (used to ) advance 7 years so old information is... Read more
Published 4 months ago by B. Miller
2.0 out of 5 stars dated material
It was good in its day, but it is very dated material and now just seems to be common place knowledge.
Published 7 months ago by Matt B
5.0 out of 5 stars Nothing short of stellar, 13 years later
Before I get to the praise -- and there is praise -- it is important to realize that this book was last updated in 1998. Read more
Published 8 months ago by JMarsh
5.0 out of 5 stars Still a masterwork
As leader of a business launched recently with Kickstarter, I was reminded of this work by a respected Professor at MIT. Read more
Published 8 months ago by Bruce
4.0 out of 5 stars Great book, but outdated. Needs new, updated case studies.
Great book, but outdated. Needs new, updated case studies. The book has excellent review of how to go about segmented markets and how to find general marketing direction for one's... Read more
Published 9 months ago by Love to Read
4.0 out of 5 stars Very good book - room for improvement in the Kindle version
There are a number of great insights in this book, especially for engineers who are beginning to climb up out of their heavy technical world and want to have true and serious... Read more
Published 10 months ago by Lynn Robert Carter
Search Customer Reviews
Only search this product's reviews





Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 



So You'd Like to...



Look for Similar Items by Category