Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Item was delivered as advertised and on time.... Thanks....Published 7 days ago by Leonardo Fernandez
brilliant book. got it for a marketing class, and still use it as my bible for marketingPublished 23 days ago by lexie
This is a classic that is well documented. The most successful people learn to think in terms of process, not black versus white or even gray. Life is more dynamic than that.Published 5 months ago by Dxthomas
Great book. Every software development manager should read the section on Pioneers and Settlers. It really explains what is fundamentally wrong in the software industry.Published 6 months ago by John Mors
I'm not good at marketing. It's very easy with this book. A lot of things actually makes sense thanks to it. Thanks Geoffrey Moore!Published 11 months ago by Mosin
Really enjoying the book but it's hard to relate to all of the references... companies they refer to are no longer as relevant or in their prime.Published 12 months ago by TBrando
I'm an engineer by trade and am a founder of a tech company. The concepts and vocabulary I learned from this book were priceless and have sparked some excellent discussions for my... Read morePublished 14 months ago by Thomas Brady