Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
The book could have been shorter but is an easy read.
It will help you understand if you cross the line into discontinuous innovation and need to adopt chasm approaches to your customer base.
Like any good business book it will somehow have you saying "I knew that" and "Now I get it" all in the same breath.
This is a classic that is well documented. The most successful people learn to think in terms of process, not black versus white or even gray. Life is more dynamic than that.Published 1 month ago by Dxthomas
Great book. Every software development manager should read the section on Pioneers and Settlers. It really explains what is fundamentally wrong in the software industry.Published 3 months ago by John Mors
I'm not good at marketing. It's very easy with this book. A lot of things actually makes sense thanks to it. Thanks Geoffrey Moore!Published 7 months ago by Mosin
Really enjoying the book but it's hard to relate to all of the references... companies they refer to are no longer as relevant or in their prime.Published 8 months ago by TBrando
I'm an engineer by trade and am a founder of a tech company. The concepts and vocabulary I learned from this book were priceless and have sparked some excellent discussions for my... Read morePublished 10 months ago by Thomas Brady
I recommend this book to anybody whose profession is even marginally liked to sales. It's not only about selling technology. Read morePublished 11 months ago by Guido Meak
This book helped me target the market for my software tool ('The Network Strategizer (TM)'), I highly recommend it! Read morePublished 11 months ago by A J Klinkert
What I do know is that book addresses a classic issue - that of how to build towards acceptance.
Very topical for us at this stage.