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Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Great book. Every software development manager should read the section on Pioneers and Settlers. It really explains what is fundamentally wrong in the software industry.Published 25 days ago by John Mors
I'm not good at marketing. It's very easy with this book. A lot of things actually makes sense thanks to it. Thanks Geoffrey Moore!Published 5 months ago by Mosin
Really enjoying the book but it's hard to relate to all of the references... companies they refer to are no longer as relevant or in their prime.Published 6 months ago by TBrando
I'm an engineer by trade and am a founder of a tech company. The concepts and vocabulary I learned from this book were priceless and have sparked some excellent discussions for my... Read morePublished 8 months ago by Thomas Brady
I recommend this book to anybody whose profession is even marginally liked to sales. It's not only about selling technology. Read morePublished 8 months ago by Guido Meak
This book helped me target the market for my software tool ('The Network Strategizer (TM)'), I highly recommend it! Read morePublished 9 months ago by A J Klinkert
What I do know is that book addresses a classic issue - that of how to build towards acceptance.
Very topical for us at this stage.
If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Read morePublished 13 months ago by Emre Sevinc