Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
In all a very good and informative read.
This book is very boring, the author is very focused on details and exactly because of that the book is extremely important for every enterprise on the IT industry.
It will help you understand if you cross the line into discontinuous innovation and need to adopt chasm approaches to your customer base.
I'm not good at marketing. It's very easy with this book. A lot of things actually makes sense thanks to it. Thanks Geoffrey Moore!Published 3 months ago by Mosin
Really enjoying the book but it's hard to relate to all of the references... companies they refer to are no longer as relevant or in their prime.Published 4 months ago by TBrando
I'm an engineer by trade and am a founder of a tech company. The concepts and vocabulary I learned from this book were priceless and have sparked some excellent discussions for my... Read morePublished 6 months ago by Thomas Brady
I recommend this book to anybody whose profession is even marginally liked to sales. It's not only about selling technology. Read morePublished 6 months ago by Guido Meak
This book helped me target the market for my software tool ('The Network Strategizer (TM)'), I highly recommend it! Read morePublished 7 months ago by A J Klinkert
What I do know is that book addresses a classic issue - that of how to build towards acceptance.
Very topical for us at this stage.
If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Read morePublished 11 months ago by Emre Sevinc
There is in marketing a tendency towards monolithic beliefs. It's probably true in any system that is constantly under attack by change - religions, nations, families - but it's... Read morePublished 13 months ago by Them
Written specifically for the tech industry and still relying heavily on 1990s examples, this book in many ways is still extremely relevant to any startup business. Read morePublished 13 months ago by First Baker