Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
An interesting read, especially of course if its narrow focus applies to you. I was working for a technology company trying to cross that chasm and it was recommended by the CEO... Read morePublished 2 months ago by JDB
Item was delivered as advertised and on time.... Thanks....Published 3 months ago by Leonardo Fernandez
brilliant book. got it for a marketing class, and still use it as my bible for marketingPublished 4 months ago by Kindle Customer
This is a classic that is well documented. The most successful people learn to think in terms of process, not black versus white or even gray. Life is more dynamic than that.Published 8 months ago by Dxthomas
Great book. Every software development manager should read the section on Pioneers and Settlers. It really explains what is fundamentally wrong in the software industry.Published 10 months ago by John Mors
I'm not good at marketing. It's very easy with this book. A lot of things actually makes sense thanks to it. Thanks Geoffrey Moore!Published 15 months ago by Mosin
Really enjoying the book but it's hard to relate to all of the references... companies they refer to are no longer as relevant or in their prime.Published 15 months ago by TBrando