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"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." -- Robert K. Weller S.V.P., North American Business Group
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." -- James A. Unruh, CEO, Unisys
"If you find yourself wondering why it is that the majority of potential buyers for your newest breakthrough technology are not as enthusiastic as your early adopters, read this book or risk joining the others at the bottom of the high-tech abyss." -- Jim Kouzes, coauthor of The Leadership Challenge, author of Credibility, President of the Tom Peters Group/Learning Systems
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
I like this book because it gave me confidence and guidelines on how effectively build and sell your product to more profitable market which is mainstream market. Read morePublished 8 months ago by marlito dungog
Essential reading for anyone who is serious about hi tech marketing. Highly recommended. Doing the targeting exercises made a difference.Published 8 months ago by John Parsons
Even though most of the examples given in the book are outdated, this is still one of the best introductory texts to high tech marketing.Published 11 months ago by tomer
Most of this is common business knowledge these days. If you don't do what you know, then read this again.Published 13 months ago by Jeff
This book is great, however, the reason it's currently getting a lot of attention is that a newly revised third edition has been published, which has been significantly updated. Read morePublished 13 months ago by Jocelyn
Ever wondered why the start-up that makes you work twenty hours a day does not make it rain? Read this book.Published 13 months ago by mr z
A marketing classic that I'd never read because a business school professor derided it, but it certainly matched my real-world experience in technology marketing.Published 18 months ago by Pamela M Morton
This is an excellent book. While the examples are all high-tech, I think you can apply these concepts to any disruptive offering.Published 18 months ago by Matthew Gallagher