Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
 
 


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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [Paperback]

Geoffrey A. Moore , Regis McKenna
4.3 out of 5 stars  See all reviews (67 customer reviews)

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About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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