The Crowd: A Study of the Popular Mind [Paperback]

Gustave Le Bon (Author)

Book Description

Publication Date: February 23, 2007

A brilliantly instructive treatise on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions, and much more. A must-read volume not only for students of history, sociology, law and psychology, but for every politician, statesman, investor, and marketing manager. Newly designed and typeset in a modern 6-by-9-inch format by Waking Lion Press.

Product Details

• Paperback: 176 pages
• Publisher: Classic Books Library (February 23, 2007)
• Language: English
• ISBN-10: 1600967477
• ISBN-13: 978-1600967474
• Product Dimensions: 9 x 6 x 0.4 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #4,184,518 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Brilliant Notwithstanding Its Perceived Legacy, July 27, 2008

By 

Eric Robert Juggernaut - See all my reviews
(VINE VOICE)   

This review is from: The Crowd: A Study of the Popular Mind (Paperback)

Many readers of this 1895 book will be intrigued by the notion that 20th century dictators allegedly based their regimes on it. The false inference that this book promotes totalitarianism is an unfortunate result. Not only does Le Bon remain scientific and neutral with regard to the applications of his study, but so too does this book offer us great insight into the psychology of crowds that could help us achieve the kind of liberal democracy we supposedly strive for today.

The book's scientific tone is unmistakable. One almost wishes for more tangential philosophy to better realize the ideas, but one cannot argue with Le Bon's style, which very successfully accomplishes his aims, limited as they are: describing the characteristics of crowds. The reader is also thankful for the author's precise method when he indulges popular prejudices of his day stemmed from social Darwinism. Le Bon subscribes to the notion that the world's population is made of different `races,' for instance, and attributes differences in behavior to this fiction. The reader is usually able to substitute `race' for `culture' in these cases in order to read his meaning in a more modern capacity.

Le Bon was obviously a great student of Spencer and, as such, emphasizes a Positivist worldview, stressing evolution and individual liberty as paths to the good. But he is objective throughout--again proving his dedication to science--never failing to note the good things that crowds have accomplished, even as functions of religion or socialist states.

It is only then that the reader is compelled to object. Crowd psychology, as it is described in these pages, is an evil in itself because the individuals that make up the crowd lose their ability to reason. This, no matter what the outcome of the crowd's action is, makes the phenomenon abhorrent in itself. One that favors the intellect, even the neutral, scientific brand (one might even argue especially the neutral, scientific brand), should thoroughly disapprove.

And so even the fundamental legacy of this book is countered. The assumption about `The Crowd' is that it systematically disparages herds because of their stupidity and recklessness. At least one reader wishes this were more the case.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Fundamental Work on Mob Psychology, May 18, 2008

By 

Mark Lee (Woodruff, UT USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Crowd: A Study of the Popular Mind (Paperback)

I've read this unpleasant little 19th century work several times and it has a prominent spot in my personal library. Why? Because it is so important. Guys like Hitler studied Le Bon's thoughts.

Le Bon was arrogant, sexist and racist. He was a man of his times. He was also very smart and understood people. He believed that religion was on its deathbed, but observes that "science never promised to make us happy." He posited that people in groups have a different psychology than people alone. He knew the importance of spectacle in intoxicating groups. He suggested that people would be attracted by displays of power, the logo or symbol, the pageantry of parades and public events. Sound familiar? "The Triumph of the Will" is the acme of the application of Le Bonian thinking. Le Bon also realized the hypnotizing effect on "the crowd" of repetition of short phrases and terms.

Anyone interested in crowd psychology or groupthink ought to have this book. I finally bought it after seeing it referenced in most of the othe works I was reading on the subject.