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CrowdFund Your StartUp!: Raising Venture Capital using New CrowdFunding Techniques Paperback – April 20, 2012


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Frequently Bought Together

CrowdFund Your StartUp!: Raising Venture Capital using New CrowdFunding Techniques + The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs + The Secrets of Crowdfunding: A Step-by-Step Guide to Getting the Most From Your Kickstarter Campaign
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Product Details

  • Paperback: 122 pages
  • Publisher: CordaNobelo (April 20, 2012)
  • Language: English
  • ISBN-10: 0615632645
  • ISBN-13: 978-0615632643
  • Product Dimensions: 10 x 8 x 0.3 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #346,863 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Rupert worked with Hermann Hauser, founder of ARM Holdings, the $9bn company that designs the chips for the iPhone. He worked closely with Hermann to grow a small startup into the UK part of E*Trade, which revolutionized stock investing for many people around the world; the start-up was later sold to E*Trade for over $200m. He worked with famed product development company IDEO on new ventures. He has worked at Bain & Co on valuations of companies. He has run and advised several startups, and was “Entrepreneur in Residence” at several incubators. He set up a large network of over 2000 Digital Entrepreneurs. He worked with angel investing groups including International Angel Investors. He has taught micro IPO seminars on 504 and Reg A direct public offerings. He consulted at Amadeus Capital, a high-tech VC firm, and has helped entrepreneurs with their funding through RocketVC.com. Rupert has appeared in the International Herald Tribune, The Daily Mail, and BBC TV’s “Business Breakfast” program. He holds an MBA from INSEAD, one of the world’s top business schools, where he started the “Entrepreneurial Drinking Club.” Rupert is currently Director at ExperiVentures Inc. and works in Silicon Valley. He is the author of “Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies” which was #1 in books on “Recession” on Amazon.com for 4 years. In his spare time he makes large sculptures for the leading-edge Burning Man Arts Festival. He can be reached at Rupert@RupertHart.com.

More About the Author

Rupert Hart has over 2 decades of experience in advising companies on recession strategy, covering marketing, product development and financing. As an operating manager and marketing executive, he headed up product marketing for a subsidiary of Mazda Corporation, was active in management at E*Trade, and in venture-funded start-ups. He has consulted to Jaguar Cars, IDEO Product Design and Finnish giant Outokumpu Copper among others. Additionally he was a consultant at management consultancy Bain & Co. He has appeared on BBC's 'Business Breakfast' and in the International Herald Tribune. He holds an MBA from INSEAD, Europe's leading business school. This is his fourth business book. He is an entrepreneur in Northern California. He can be reached at Rupert@RecessionStorming.com

Customer Reviews

4.6 out of 5 stars
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I found it very easy to read and understand.
Mike Bodge
Reading this book, I started thinking of people to buy it for to help them in their business funding.
BARBARA E HANSON
This is definitely a book you can't judge by the (creepy) cover.
David Richer

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By David Richer on May 22, 2012
Format: Paperback
As an owner of a startup, I am always looking for creative ways of funding. I'm aware of social networking and microlending but until I read Rupert Hart's excellent book, I didn't see how these two important paradigms could actually benefit me. This book is helpful for anyone owning a small business who wants to add some capital to their enterprise without giving up the farm to do it. Hart explains clearly how crowdfunding works, how the JOBS act was created for people like me, and even detailed explanations such as determining the value of my company and setting the share price.

Figuring out all the red tape and regulations would have been so aggravating that I would have never thought that the JOBS act had any benefit for me. However, Hart's book helped me cut through the red tape and explain clearly and simply what I can (AND MUST) do to keep my business properly funded in today's modern business world.

This is definitely a book you can't judge by the (creepy) cover. This book is priceless.
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5 of 5 people found the following review helpful By Angela M. Hey VINE VOICE on May 8, 2012
Format: Paperback
This is a quick read, written in folksy, down-to-earth business language based on the author's extensive experience both in Europe and Silicon Valley. If you think that crowdfunding is easy - then think again - this book will teach you to approach your funders professionally. It will give you insights into how venture investors think.

With pragmatic wisdom, brutal honesty and a dose of wicked vulgarity, Rupert Hart takes the budding entrepreneur through the challenges of getting a startup funded. He quickly takes the reader through the choices for financing a new business: grants, credit cards, delayed payments, angel investors and more. He says "This is how it was. All of this changed with crowdfunding for startups." As a consultant who has advised high tech startups, I cannot agree that "All of this changed". However, the author's assertion that the JOBS Act and crowdfunding will radically change company financing is right on.

In addition to crowdfunding, the list of financing options in Chapter 1 is still very relevant for the cash-strapped small business. I also like the way the author differentiates between funding a cause and funding a company. He also tells you when crowdfunding is not a good idea.

Another all or nothing moment of the book with a fatalistic streak is when the author poses the question and answer "Will your company run out of cash? Ultimately this is the fate of all companies." The drama in this statement reflects the chatty dialog of the book - Rupert gets to the heart of the entrepreneur, sniffing out the worst fears. This may sound dire, but it's just the way an investor looks at a new business - assessing the risks, not always looking on the bright side of life.
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4 of 4 people found the following review helpful By a web designer on January 23, 2013
Format: Paperback Verified Purchase
Pros:
*Costs less than $4 on the Kindle.
*Quick read.
*Good overview of investment history and highlights why the movement is a big deal.
*Introduction to strategies for equity based crowd funding throughout the process.

Cons:
*No real case studies of crowd funding are explored. The book is likely a set of the author's recommendations based on personal insight and experiences.
*No insight into strategy for the donation/support type of crowd funding (KickStarter, IndieGoGo). These don't result in shareholders - potentially a more valuable route.
*Lacks depth. Don't expect to understand any of the specific platforms or how to use them successfully.

It's a quick and decent read, but look to the platform websites and real historical examples for a real strategy.
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4 of 4 people found the following review helpful By Katrina Galway on May 8, 2012
Format: Paperback
Rupert Hart's guide is timely for everyone to venture into the world of raising venture capital. The JOBS Act that was signed into law by President Obama on April 5, 2012 included a provision to allow for a wider pool of smaller investors with fewer restrictions to contribute and participate. This book describes how to invest and how to source, and will give you a heads up on a major shift in business and philanthropy funding.
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3 of 3 people found the following review helpful By Marie Logan on May 8, 2012
Format: Paperback
CrowdFunding Your Startup! is the definitive guide for new entrepreneurs, not only to understanding the new methods now available to startups for raising venture capital, but Mr. Hart also provides excellent advice in many areas of small business strategy that will put you on the road to success.

My personal interest is not in starting a business, but in potentially investing in business where I could not do so in the past, due to restrictions on small investors. I found the book very engaging and it helped me to understand how to identify successful entrepreneurial prospects.

I think the most provocative idea in the book is the idea that CrowdFunding could shake loose new capital at a magnitude that hasn't been seen since the 1960s when tax treatments for venture capital changed and Silicon Valley was transformed. Imagine the possibilities; its going to be a revolution!

CrowdFunding Your Startup is a pleasurable read with Mr. Hart's easygoing writing style, and it's definitely worth your time if you have any interest in entrepreneurial ventures, either from the point of view of the small business owner or the small investor. Buy it today and participate in the revolution!
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