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Crowdfund Investing For Dummies Paperback – February 11, 2013

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From the Back Cover

Learn about:

  • What crowdfund investing is and how you can raise money for your business
  • The risks and rewards of crowdfund investing
  • Maximizing the benefits and preventing fraud

Want to rise above the crowd in crowdfund investing?

Are you an investor or entrepreneur looking to get in on the newest big thing on Wall Street? Crowdfund Investing For Dummies walks you through this new investing experience, explaining everything you need to know about crowdfund investing: how much funding you can realistically raise; how to plan and launch a campaign; how to manage the crowd after a campaign is successful; and how to work within the SEC's regulations at every stage.

  • Crowdfund Investing 101 — get an overview of how this form of private equity or debt investment works and what the potential benefits are to entrepreneurs, small businesses, and investors
  • Make a plan — find out how to present a solid business plan, define your financial needs, and prepare for a crowdfund investing campaign
  • Manage your campaign — discover how to market your pitch, tap into your social networks, prepare for potential problems related to your campaign, and successfully complete a crowdfund investing campaign
  • Run with it — grasp how to communicate clearly and regularly with your crowd, avoid mistakes that could lead your investors to revolt, and keep your investors happy even when your plans are delayed
  • Put the "I" in investor — get the 4-1-1 on how to measure risk and thoroughly examine opportunities available to you as a personal investor

Open the book and find:

  • How the crowdfund investing concept evolved
  • Why crowdfund investing gained bipartisan support
  • Advice on planning your crowdfund investing campaign
  • How to evaluate crowdfund investing opportunities
  • Best practices in crowdfund investing
  • SEC regulations you need to know
  • Tips for building your crowd and your team
  • Online links to informative videos

About the Author

Sherwood Neiss, Jason W. Best, and Zak Cassady-Dorion are the founders of Startup Exemption (developers of the crowdfund investing framework used in the 2012 JOBS Act). They deeply understand the process, rules, disclosures, and risks of capital formation from both the entrepreneur's and the investor's points of view.


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Product Details

  • Paperback: 360 pages
  • Publisher: For Dummies; 1 edition (February 11, 2013)
  • Language: English
  • ISBN-10: 111844969X
  • ISBN-13: 978-1118449691
  • Product Dimensions: 7.4 x 0.7 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #676,892 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By A Customer VINE VOICE on April 20, 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
At the time of this review we're just a couple days away from our Kickstarter launch for LucidBrake, and this book helped us prepare during the past few weeks in many ways. To have a successful campaign there are many details that need to be addressed, things people don't normally think of until they typically learn by trial and error. It's much better to catch those details deliberately ahead of time, and that's what this book has done for us. Crowd-funding is a really cool new way to help others, or yourself, to get a product or project launched, and this book provides a good kick start with the important details.
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3 of 3 people found the following review helpful By Southern Mississippi VINE VOICE on May 15, 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
To start off, I just didn't quite "get" the whole concept of crowdfund investing. It was so...different...that I wasn't sure if it was fish or fowl. Its a new way of funding projects & startups that may not qualify for "traditional" funding. It uses social media too, and in a different way than most of us do. Most importantly, like all "For Dummies" books, it explained the concept in clear terminology.

While I'm not embarking on the reinvention of the pet rock, and have nothing in the works for crowdfunding to come into play personally, I feel much better understanding the concept. It's also a way for the "little guy" to make a difference with a relatively small investment, and then help fund something that is near and dear to them. I really like the concept once I understood it better.

Once again, a "For Dummies" book has prevented me from being the dummy. I'm glad I got the book, and it is definitely worth reading, even if you are not an entrepreneur or big time investor.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This impressive book is indispensable for anyone considering funding through crowds. Unlike many how to guides, this book was written by people who helped write the legislation that they discuss in the book. They also are experienced business-runners who have used the methods in the book. The importance of this cannot be understated. The authors' confidence and knowledge comes through in every page.

The cost to benefit ratio on this book makes it a no-brainer. Buy it now.

In a nutshell, the book describes how to work within a new SEC approved funding framework for investors seeking a return on their investment which employs a variant of the practice popularized by websites such as Kickstarter. A summary of the law is provided in the book, with an expanded treatment on a companion website. (Still, the authors urge retaining legal counsel, not only to ensure compliance but also to signal to investors that the business is run by serious folks. This is good advice, no one wants to run afoul of the SEC.)

I thought the organization was particularly strong, and liked the references to particular chapters in text. I found myself jumping around from one chapter to another to find out particular information, much like browsing Wikipedia. This is a good thing.

Beyond the technical stuff, the authors provide a great deal of useful "I wouldn't have thought of that" information. For instance, who to initially target, how to create a plausible business plan, and so on. I also enjoyed the fact that the book is written with a great deal of sympathy towards investors and is cognizant of the responsibilities that investment seekers bear towards their investors. The explanation of why the "all or nothing" model is best and fairest is a good example of this.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I know very little about crowdfunding, in fact I'm a true crowdfunding dummy. I noticed one very unusual thing about a book I reviewed a while back and it was the number of people the author thanked in his foreward. What he did was crowdfund in order to raise the money to back his book. His business venture would never have gotten off the ground without the help of others. On the other hand, his investors may never have had the opportunity to enter the publishing world had he not needed financial backing. Crowdfund investing "offers small investors the chance to purchase an equity stake (or to fund debt) in small, private businesses run by people they know and trust." `Trust' can be the operative word for someone to get their business off the ground.

If you have a business that may be struggling or have one you might be considering jump-starting with crowdfunding, this is one book you might want to consider investing in. On the other hand, if you have a little extra money you might want to help someone out and potentially add to your bank account in the future. Crowdfunding can be a win-win situation, but knowing more about it is the key to a successful venture. No one wants to throw their money away nor do they want to be indebted to people or banks they know little about ... if they can even get funding in the first place.

Crowdfunding isn't something that can be done casually and the authors do stress that "If you're a business considering offering equity buy-in to crowd investors, you should consult legal counsel before making any such securities offering." However, this book will give you solid facts and information you'll need while you are pondering those legalities and considering using crowdfunding or investing in someone who needs it.
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