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A Crowdfunder's Strategy Guide: Build a Better Business by Building Community Paperback – September 14, 2015
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-Jim Pawlak, - Biz Books, Syndicated Columnist and member of the National Book Critic's Circle
“A Crowdfunder's Strategy Guide is authoritative and comprehensive, yet easy to read. This book should do much to answer basic questions about crowdfunding and provide those interesting in using crowdfunding with a valuable playbook.”
- Foreword Magazine (Barry Silverstein, Winter 2016)
“Stegmaier (founder, Stonemaier Games) uses his experiences funding a game company through Kickstarter to offer a fun and readable guide to running a crowdfunding campaign. He treats a Kickstarter campaign as a serious business requiring planning, thought, and networking. Stegmaier's approach encourages building trust with buyers and suggests that crowdfunders secure support and a strong community online well before launching any funding initiative. He bolsters his recommendations with statistics and stories from other crowdfunders and advocates running a campaign centered on the patrons. The book includes advice about how to tackle specific challenges along with a good dose of business philosophy. Although this title could be used for running campaigns on other sites, it concentrates on working with Kickstarter. A more personal, succinct read for anyone who enjoyed Sherwood Neiss et al.'s Crowdfunding Investing for Dummies. VERDICT: A must-read for any aspiring game designer, this is also a well-organized, enjoyable, and useful book for anyone considering crowdfunding a project.”
-Library Journal (Jessica Spears, Monroe Coll. Lib., Bronx, NY)
“Even after twenty successful crowdfunding projects and over $1,500,000 raised, I turn to Jamey if I have questions. He knows his stuff.”
—Michael Mindes, founder and CEO, Tasty Minstrel Games
“A crowdfunding campaign gives an entrepreneur the opportunity for a very public success or a very public failure. Jamey Stegmaier reveals his proven playbook for success.”
—Clifford Holekamp, Senior Lecturer in Entrepreneurship, Washington University in St. Louis
“You would be hard-pressed to find anyone who has contributed more to creating a formula for a successful tabletop Kickstarter campaign than Jamey Stegmaier.”
—James Mathe, President, Minion Games
Top Customer Reviews
In his book, Jamey stresses that taking the time to build up your community (by being a positive, contributing member) and genuinely connecting with your supporters to establish trust can greatly increase your chances of having a successful crowdfunding campaign. Such venues are remarkable because in many of the campaigns, the backers contribute both financially and creatively. In A Crowdfunder's Strategy Guide, Jamey discusses that no matter how great of a product you think you might have, it is the people that support it that make it truly great. By putting every single backer first, you establish trust that can keep those backers interested in your future endeavors. For example, his company has a 30-day return policy on Kickstarter products and not surprisingly, very few have ever acted on it which a testament to their exceptional quality.
Furthermore, the book discusses many of the logistical pitfalls (such as international shipping or manufacturing issues) or scarcity tactics (the dreaded early bird pledges) that can doom (or severely hinder) an otherwise good campaign.Read more ›
I had thought that crowdfunding was easy, and I am glad that i read this book
He outlines the steps very clearly indeed, and for this I am very grateful
The only quibble - it would have been nice to have had a case study at the end
Jamey's stories are entertaining and also illustrate in concrete ways how seemingly small choices in crowdfunding implementation, can make a very big difference to the success (or failure), of your campaign. Some of his lessons learned have been painful ones, and some of his ideas are counter-intuitive, but when I understood his logic, it changed my view completely.
There are some curious choices from an organization perspective (the organization of the book, I mean), but overall I found it a good read, chock full of important ideas that were followed with evidence to back them up.
I am already recommending this book to several friends, and I am keeping it by my side while I create my product and design my strategy for going to a crowdfunding platform.
If you've ever wanted to know many of the steps taken to grow a successful board game company from idea to post-release or find community-backed projects of interest, then you'll definitely want to read (or listen) to this book!
While the book is heavily focused on games, it also discusses products outside of that category. Anyone who is interested in crowdfunding to support a new idea, or even those who wish to back projects will benefit from reading this book.
Not only is it an easy read and full of useful content, it is clear that the author wrote the book to help others, not simply as a money maker. In addition to the book, Jamey Stegmaier writes a series of blogs which compliment this work and are free to read.
Most Recent Customer Reviews
Great book. I love the useful hints, pointers to additional resources, and the focus on the customer's and community. Read morePublished 9 days ago by Corey Wright
If you're a board game designer looking at Kickstarter, this should be a required read. However, even if you're looking to launch a different type of product, you will still find... Read morePublished 12 days ago by Gabe Barrett
Jamey lays it all out there...truthful and forthright...for casual readers and crowd funders alike. It's a gem of a read not to be missed that will be called the first manual on... Read morePublished 2 months ago by Tom Butler
Stegmaier eloquently accomplishes the difficult feat of creating a book with detailed, specific content for a target audience - entrepreneurs using crowd funding - that is also... Read morePublished 4 months ago by ALW
Put quite simply, If you are planning on launching a Kick starter EVER. You need to read this book. Mixes a little humor with real world examples, and tons of excellent advice.Published 4 months ago by Amazon Customer
This is a must read for anyone embarking on running a crowd funding project. Jamey also has an active blog on the subject matter I'd highly recommend following. Read morePublished 5 months ago by Jeff
This book fulfills on its promise to the fullest! I have been reading Jamey Stegmaier's blog for about two years and have learned so much information about running a Kickstarter... Read morePublished 6 months ago by Amazon Customer
Great for beginners and important for those who are serious about kickstarters. Don't miss out on this one.Published 6 months ago by Louis Porter Jr.
First a disclaimer. I am a fan of Jamey Stegmaier's. I like the games he makes and I like the clean and professional way he runs his Kickstarter campaigns. Read morePublished 6 months ago by Shane C. Pruyne