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A Crowdfunder's Strategy Guide: Build a Better Business by Building Community Paperback – September 14, 2015

4.9 out of 5 stars 21 customer reviews

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  • A Crowdfunder's Strategy Guide: Build a Better Business by Building Community
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  • Step by Step Crowdfunding: Everything You Need to Raise Money From the Crowd
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  • The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
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Editorial Reviews

Review

“While many small businesses turn to crowdfunding to raise funds, not many attempts are successful.  Stegmaier's seven successful Kickstarter campaigns, and the successful and failed attempts of others, helped him create a crowdfunding template for increasing the odds of success.” 
-Jim Pawlak, - Biz Books, Syndicated Columnist and member of the National Book Critic's Circle

“A Crowdfunder's Strategy Guide
is authoritative and comprehensive, yet easy to read. This book should do much to answer basic questions about crowdfunding and provide those interesting in using crowdfunding with a valuable playbook.”
- Foreword Magazine (Barry Silverstein, Winter 2016)

“Stegmaier (founder, Stonemaier Games) uses his experiences funding a game company through Kickstarter to offer a fun and readable guide to running a crowdfunding campaign. He treats a Kickstarter campaign as a serious business requiring planning, thought, and networking. Stegmaier's approach encourages building trust with buyers and suggests that crowdfunders secure support and a strong community online well before launching any funding initiative. He bolsters his recommendations with statistics and stories from other crowdfunders and advocates running a campaign centered on the patrons. The book includes advice about how to tackle specific challenges along with a good dose of business philosophy. Although this title could be used for running campaigns on other sites, it concentrates on working with Kickstarter. A more personal, succinct read for anyone who enjoyed Sherwood Neiss et al.'s
Crowdfunding Investing for Dummies. VERDICT: A must-read for any aspiring game designer, this is also a well-organized, enjoyable, and useful book for anyone considering crowdfunding a project.”
-Library Journal (Jessica Spears, Monroe Coll. Lib., Bronx, NY)

“Even after twenty successful crowdfunding projects and over $1,500,000 raised, I turn to Jamey if I have questions. He knows his stuff.”
—Michael Mindes, founder and CEO, Tasty Minstrel Games

“A crowdfunding campaign gives an entrepreneur the opportunity for a very public success or a very public failure. Jamey Stegmaier reveals his proven playbook for success.”
—Clifford Holekamp, Senior Lecturer in Entrepreneurship, Washington University in St. Louis

“You would be hard-pressed to find anyone who has contributed more to creating a formula for a successful tabletop Kickstarter campaign than Jamey Stegmaier.”
—James Mathe, President, Minion Games

Book Description

Award-winning entrepreneur and crowdfunding expert Jamey Stegmaier shares his inspiring lessons and practical guidance for building the business of your dreams by engaging with customers and investors online.
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Product Details

  • Paperback: 216 pages
  • Publisher: Berrett-Koehler Publishers; 1 edition (September 14, 2015)
  • Language: English
  • ISBN-10: 1626564086
  • ISBN-13: 978-1626564084
  • Product Dimensions: 5.5 x 0.6 x 8.4 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #237,460 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I seldom write book reviews (not for a lack of reading, typically it's a lack of time) but sometimes you read a book and you can't put it down. This is such a book. Those who frequent gaming sites such as board game geek or read Jamey's blogs know that he is committed to quality in every facet of how he runs his business (Stonemaier Games). His unique board games have terrific production value and have had notable success (his game Viticulture is releasing an essential edition in November and he has another Kickstarter campaign set to begin this October). He's someone who puts the needs of his backers (and even non-backers) above his own.

In his book, Jamey stresses that taking the time to build up your community (by being a positive, contributing member) and genuinely connecting with your supporters to establish trust can greatly increase your chances of having a successful crowdfunding campaign. Such venues are remarkable because in many of the campaigns, the backers contribute both financially and creatively. In A Crowdfunder's Strategy Guide, Jamey discusses that no matter how great of a product you think you might have, it is the people that support it that make it truly great. By putting every single backer first, you establish trust that can keep those backers interested in your future endeavors. For example, his company has a 30-day return policy on Kickstarter products and not surprisingly, very few have ever acted on it which a testament to their exceptional quality.

Furthermore, the book discusses many of the logistical pitfalls (such as international shipping or manufacturing issues) or scarcity tactics (the dreaded early bird pledges) that can doom (or severely hinder) an otherwise good campaign.
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Format: Kindle Edition Verified Purchase
This is an excellent book, that pulls no punches.
I had thought that crowdfunding was easy, and I am glad that i read this book

He outlines the steps very clearly indeed, and for this I am very grateful

The only quibble - it would have been nice to have had a case study at the end
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Format: Kindle Edition Verified Purchase
I started backing Stonemaier Games projects with Euphoria, so I've had a chance to watch Jamey Stegmaier at work on several Kickstarter projects, and have always enjoyed reading his updates and blog posts. This book goes back to the very beginning, and discusses issues important to anyone who is interested in breaking into the crowdfunding game. Even though all of his projects have been games or game components, this book should be required reading for anyone about to embark on a Kickstarter or Indiegogo campaign, whether it's for a game or for a new style of can opener. There will be something you learn in this book that will be worth more than the price of admission, I assure you!
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Format: Paperback Verified Purchase
This is hands down the most straight forward, informative and fun to read book on crowdfunding that exits. I've read a lot of them, since I've been crowdfunding my own products for a couple years now. I read this whole book in two sittings! Whether you're planning a crowdfunding campaign or you're just curious about crowdfunding in general, Jamey does a wonderful job of laying out the most important information in way that simple and enjoyable read.
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Format: Paperback Verified Purchase
I appreciate that Jamey Stegmaier is a concise and clear writer. This book is one of the rare few that walks a delicate line between "beginner" and "advanced" - the content is accessible, even to a newbie in the crowdfunding world, but also has enough rich insight and detail to be a valuable read for someone with a lot of experience already.

Jamey's stories are entertaining and also illustrate in concrete ways how seemingly small choices in crowdfunding implementation, can make a very big difference to the success (or failure), of your campaign. Some of his lessons learned have been painful ones, and some of his ideas are counter-intuitive, but when I understood his logic, it changed my view completely.

There are some curious choices from an organization perspective (the organization of the book, I mean), but overall I found it a good read, chock full of important ideas that were followed with evidence to back them up.

I am already recommending this book to several friends, and I am keeping it by my side while I create my product and design my strategy for going to a crowdfunding platform.
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Format: Audible Audio Edition
I've been following Jamey's series on his Stonemaier Games blog, Kickstarter Lessons & Insights, for almost a year finding value and insight into each post. This book (or Audible in my case) is more than just a reprint of those articles 100+ articles. The book has richer content and weaves easily between strategies, personal challenges and successes, Crowdfunding stories, and tips for future Crowdfunding projects.

If you've ever wanted to know many of the steps taken to grow a successful board game company from idea to post-release or find community-backed projects of interest, then you'll definitely want to read (or listen) to this book!
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Format: Paperback Verified Purchase
As someone who is new to kickstarter type crowdfunding and who is currently in the process of having her first card game playtested, this book was a fantastic find.
While the book is heavily focused on games, it also discusses products outside of that category. Anyone who is interested in crowdfunding to support a new idea, or even those who wish to back projects will benefit from reading this book.
Not only is it an easy read and full of useful content, it is clear that the author wrote the book to help others, not simply as a money maker. In addition to the book, Jamey Stegmaier writes a series of blogs which compliment this work and are free to read.
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