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"An informed and enthusiastic guide to the new collaborative creativity."
"A welcome and well-written corporate playbook for confusing times."
"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point."
“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing—with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”
—Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It’s Time to Decide and The Leadership Moment
“Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing—to use his perfect coinage—is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon.”
—Steven Levy, author of Hackers and The Perfect Thing
“Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world.”
—Clay Shirky, author of Here Comes Everybody
From the Hardcover edition.
JEFF HOWE is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist, he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has also written for U.S. News & World Report, Time magazine, the Washington Post, Mother Jones, and numerous other publications. He lives in Brooklyn with his wife and children.
From the Hardcover edition.
Did not like the book. Too much unnecessary examples, and it became repetitive.Published 9 months ago by Thomas
This book, authored by the man who coined the term "crowdsourcing," was written at a time when online crowdsourcing was still in its infancy. Read morePublished 20 months ago by My wife won't let me pick a name.
After reading " what would Google Do", I decided to read this as well. Really informative and interesting. Read morePublished on June 1, 2013 by R. Mandel
Crowdsourcing by Jeff Howe was an interesting read for the most part. He takes the same approach to explaining a topic in a way that assumes he is making great connections for the... Read morePublished on December 15, 2012 by twiygul
The information in this book is interesting -makes for great dinnertime conversation. Unfortunately the author does not write well. Read morePublished on May 16, 2011 by Skelter
As prescient as was Toffler's Future Shock (and later The Third Wave), this new work from Howe offers clear indications of the many way(s) in which current trends in the use of the... Read morePublished on February 6, 2011 by Anthony R. Dickinson
A must read for anyone working in the business world today. Howe challenges the conventional approaches towards organizational structure, product development and professional... Read morePublished on May 8, 2010 by Steve Keifer