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on December 15, 2012
Crowdsourcing by Jeff Howe was an interesting read for the most part. He takes the same approach to explaining a topic in a way that assumes he is making great connections for the reader and that the entire book should be an "Ah-ha" moment. This is similar to the style in which Malcolm Gladwell along with most other writers of this genre write. This is great if you actually are having these "Ah-ha" moments, however for a reader who knows anything about anything it becomes almost annoying and childish.
The author did almost too good a job of thoroughly explaining the topic which might have been his main fault in the book. If you have read the article Howe wrote in Wired it basically sums up every point Howe made in the book. However, in the book Howe just gives more anecdotal stories about companies that use crowdsourcing that become cliché and boring after a while. Howe repetitively uses the example of iStockphoto over and over again which becomes very annoying quickly.
Besides the aforementioned problems the main point of the book, the importance and use of crowdsourcing as a viable business tactic, is very interesting. Howe's use of crowdsourcing to edit his book came back to haunt him, had a real editor edited the book it may have been shorter and more pleasant to read. Also, it seemed as though Howe was trying to sell you the idea of Crowdsourcing the whole time; had he taken more of an observer approach the book would have been much more readable. All in all, Crowdsourcing has a very interesting topic with a very poor delivery.
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