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Cruising: A Guide to the Cruise Line Industry 2nd Edition

4.2 out of 5 stars 10 customer reviews
ISBN-13: 978-1401840068
ISBN-10: 140184006X
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  • Cruising: A Guide to the Cruise Line Industry
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Editorial Reviews

Review

Chapter 1: Introduction. Chapter 2: Who Cruises-And Why. Chapter 3: The Anatomy of a Cruise Ship. Chapter 4: The Cruise Experience. Chapter 5: Who's Who in Cruising. Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience. Chapter 7: The Geography of Cruising. Chapter 8: Profiling the Lines. Chapter 9: Selling Cruises. Chapter 10: Cruise Marketing, Groups and Incentives. Appendix A: Key Addresses: CLIA Member Cruise Lines. Appendix B: Key Addresses: Associations. Appendix C: Bibliography. Glossary. Index.

About the Author

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.
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Product Details

  • Series: Cruising
  • Paperback: 224 pages
  • Publisher: Delmar Cengage Learning; 2 edition (August 22, 2003)
  • Language: English
  • ISBN-10: 140184006X
  • ISBN-13: 978-1401840068
  • Product Dimensions: 0.5 x 8.2 x 10.5 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #571,634 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book covers all the bases that someone new to the cruise or travel industry would need to know. It really is a textbook for the cruise industry student - complete with chapter reviews and assignments. If you're serious about learning, this is the book for you!
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Format: Paperback
If you are serious about obtaining CLIA Certification, reading this book and taking the online exam will be the best value 30 point you will find. It is a very informative and easy reading text book with useful exercises and reviews.
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Format: Paperback
I bought the book to begin CLIA training. This book is very basic, but covers many different aspects of the cruise industry. If you are beginning to work in cruise sales, or are just interested in cruising, I would definitely recommend it.
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Format: Paperback Verified Purchase
This book was, like another of Mancini's books, Conducting Tours, both simple and simplistic. It was wide, but not very deep. If you've never been on a cruise it provides good descriptions, but only the last few chapters attempt to give practical information about selling cruises. The books by Kelly Monaghan are much more useful for the beginning agent.
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Format: Paperback Verified Purchase
I've enjoined reading this book, mainly due to its freindly-written style. This book certainly offers a welcoming catalysis for everyone who is interested in extending knowledge of cruising industry.Certainly recommended!

Dr. Hillel Avihai
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