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Crush It!: Why NOW Is the Time to Cash In on Your Passion Hardcover – October 13, 2009
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The Story Behind Crush it!
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.
The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.
Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.
This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.
Myth #3: I’m happy at my job so this book is irrelevant to me.
First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.
Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.
While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.
In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.
This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.
By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn: Why transparency and being true to yourself are now winning marketing formulas.
Learn: How to build and maintain an online community around your passion and brand.
Learn: Strategies for turning attention into money.
Learn: Why the legacy element of the internet era is so underrated.
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
More About the Author
Thirty-three years ago, Gary got his start in business by ripping flowers out of people's yards and selling them back. Years later, he would use that savvy to grow his family's wine store from $3 to $45 million in just a few short years by launching WineLibrary.com, one of America's first wine websites. Fast forward to now, and he's continued to use that same business savvy, along with his brother, to build VaynerMedia, a new breed of agency that helps Fortune 500 companies like GE, PepsiCo, Hasbro and the New York Jets find their social media voices and build their digital brands. Along the way Gary launched a stratospherically successful internet wine show, written two bestselling books, and beaten Dr. Oz in basketball.
Top Customer Reviews
I looked forward to this book. I share Gary's idea that the internet + its social media has created amazing new opportunities for entrepreneurs with the know-how to fully utilize it. I agree with his vision of relentless and disciplined branding in every way that this new media offers.
The problems? First, as others have mentioned, Vaynerchuk started out in his father's already-successful wine merchant business. Vaynerchuk expanded his father's business innovatively via social media branding (taking it from $4 million to, he says, $50 million), but that does not make his experience easily replicable for the people he's exhorting to "crush it" like he did. Nor does it seem wise for him to urge others, including many who don't have his financial family "safety net", to quit their jobs and "follow your passion". He hasn't "been there" (struggling, like most people do, without a lucrative family business to fall back on). His advice to give it all up to work 24/7 and follow your passion could be very irresponsible, especially in this unforgiving economy.
Sadly, "Crush It" falls into the category of "book written because someone has gotten rich at doing something".Read more ›
*** PLEASE NOTE ***
THIS IS NOT A HOW TO BOOK BY ANY MEANS. If that is what you are looking for, then look elsewhere. This book is simply about Gary saying, I used social media to grow my business. And really folks, that's it!
In retrospect, I should have just leafed through the book and wrote down the websites the author noted. This is the books best asset - it is an excellent reference for websites. The author also gives a few interesting successful business cases that utilized social media. But, this was only about 20 pages of material.
Save yourself the time and just leaf through the book and make a note of referenced websites. Also, the appendices at the end summarize the important points.
As soon as I saw favorable promotions on the cover written by that shallow, self absorbed fool Tim Ferris (author of The Four Hour Work Week), I was immediately glad I didn't pay a cent for this book. Content wise, it is a short summary of the latest internet venues that won't come as a surprise to anyone under 40 who hasn't been living in a cave since high school. Anyone older could use the book as a decent primer on all things beyond Friendster, including of course Facebook, Twitter, Tumblr, Plaxo (but no Linked In-?) etc. Even so, a primer should either be a freebie on the web or something more substantial than 142 pages of big print hardcover brochure-ware selling for twenty bucks a copy. If you must get one, please avail yourself of a Borders coupon or wait till someone has a sale in a month or so - paying full price would be a genuine slap in the face you don't deserve.
On that note, it seems that more non-fiction books ostensibly offering how-to marketing advice are going away from actual useful content and drifting into ad-ware territory. This book is no exception, and is a loss-leader used as an adverising medium to up-sell the reader on whatever else the author has in store (see also Buyology, and practically everything sold in the real estate section these days, especially by Kiyosaki and Robert G. Allen).Read more ›
Most Recent Customer Reviews
I paid a couple of bucks for this vook and am glad I did. Gary seemed a little over the top at first, but you realize through his video and writing, that this is just who this guy... Read morePublished 14 hours ago by Mike
Some of the references are a bit dated (since it was published in 2010) but all the ideas are more applicable today than everPublished 2 days ago by Antonio W Bunce
Just boring... and written in a way that will waste your time... big time...Published 3 days ago by Kai Bergheim
If you're looking for a success or self-help step by step, this book is not for you. If you want a book that will push to ask yourself some important questions and inspire you to... Read morePublished 5 days ago by Amazon Customer
Forget New Years' resolutions. Read this book instead, and make a permanent change in your life.Published 6 days ago by Ryan
Great book encourage that use of Technology to promote your business.Published 7 days ago by Patrick Thompson
Decent but already a bit out of date. Would be better to pick up his latest book Jab, Jab, Jab, Right Hook and have a Better Understanding of Personal Branding.Published 8 days ago by Amazon Customer
Gary is no nonsense, give give give and eventually you shall receive. The future of business!Published 10 days ago by Will Jackson