About the Author
Sam Verdeja is a former publisher and CEO of Hispanic Publishing Group, and earlier vice president of marketing at the Miami Herald Publishing Company. Verdeja was also associate professor at the University of Navarra, Spain for twenty-eight years. He has been a speaker on media and marketing in more than forty cities and a book author. Guillermo I. Martinez has been a journalist for half a century. He has worked in newspapers, radio, and television. He was a member of The Miami Herald s Editorial Board and a senior vice president of news at Univision, the largest Spanish language network. He is a syndicated columnist for the South Florida Sun-Sentinel and has lived and worked in 10 cities in our hemisphere.