I bought the previous incarnation of this product, which has some cosmetic differences but I think is essentially the same.
I was skeptical of what you might produce at home, but its reasonable price made me decide to try it for the fun factor. We learned with experimenting that you really MUST keep the container solidly frozen in the freezer prior to making a batch for best results, and that low fat versions are not its forte'(although we haven't tried any bulking agents added). We got excellent results using half and half instead of cream,and it does produce something with a soft serve consistency relatively quickly- in twenty minutes or less! For a more solid ice cream the results must go into the freezer for awhile. It's also nice that a very simple recipe is sufficient-just half and half, sugar, and vanilla is all you need to start, then you can build from there. The unit is pretty loud (like a blender but lower pitch) but then, it doesn't have to run that long, and you can walk away and come back and check on it. Everyone in the family thinks it's cool(ha!). I like the red version, but it comes in at least one other color.