Customer Reviews

Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

5 star:		(4)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Yes this is true, people seem so much fascinated about the tools these days. If you have one of the strong performing analytics tools like Omniture, Coremetrics, WebTrends, Google Analytics, etc you feel happy and contended that you are moving in the right direction but this is just a hallucination. And you know that at every month end when you send the excel report of your KPI's to the stakeholders and it just goes unnoticed as they don't know what to do.

Once you read this book, understand what is being told here, I bet you would know exactly what you have to do with those tools that puke data. The author has stressed on the entire process of Web Analytics which includes advance level understanding of KPIs (Key Performance Indicators), Benchmarking and even how to make your organization Web Analytics friendly.

I loved the How to Develop KPIs chapter. I read it twice - thrice, though mine is just a lead generation website but for me the Micro Level KPIs formulas were helpful. Second most important thing is the REAN model on which the author has stressed. I tried to ignore it at first thinking that its just another technical term to get famous but it turned out that if I think and plan according to the REAN model, the understanding and implementation becomes very easy of KPI's, reporting, Dashboard creation and other things. But this is a secret which I am not going to disclose to anyone in my organization because it simplifies things too much.

In all ... implementing the high end tool is of no use if at the end of the month you do not have any thing to action upon. In order to understand the actionable elements you need to get deeper (both Macro and Micro level) of your KPIs. If you believe Avinash Kaushik's 90 / 10 rule then this book is to help you in the 90 part.

Thanks ! Chandan Sharma
(Certified Google Analytics Individual, Certified Google AdWords Professional & Certified Usability Analyst from Human Factors International)

Up to date, great information. Out of 60 or so books I have on similar subjects, SEO & Analytics, if I could only own one book Cult of Analytics is it! Every internet business owner should have Cult Of Analytics for customer relations & understand what people are really looking for.

You could get real inspiration from this book. Especially REAN model is very useful for establishing analytics framework
If your job is related to online business, You have to read this.

"Cult of Analytics" is by far the best book out there on web analytics. Kudos to Steve for writing this gem. It's a very concise to-the-point book with absolutely no fluff. The discussions on KPI development and REAN framework are worth their weight in gold!!

If you've been winging Analytics on your own and want to find out how a pro systematically breaks it down -this is a great book. It's shifted my entire thinking on what it means to analyze metrics, and if you work with businesses it incorporates some very useful tools in bringing all of the core players in an organization into a single focus. (Good luck getting them to actually do it), but the concepts are there - and whatever your business reading this will be a real eye opener for you (apt cover).

I bought this book because the 5 star rating. I couldn't wait to read it when I got it yesterday. The book looks great and the English is flawless and right to the point, no weird jokes. But I feel it is a beginning Web Analytics and Business practice book. I still think Avinash Kaushik's Web Analytics 2.0 is the best Web Analytics book for me. Just my two cents.