Customer Reviews

Cult Watches: The World's Enduring Classics

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Balfour highlights 30 of the world's leading watches with half a dozen or so color photographs so clear details of the watch faces can be seen and with essays on each watch's history and individuals who have played a role in its becoming a leading watch. "Leading" means watches which are expensive, but which also stand out for their design and craftsmanship and are desired by wealthy individuals around the world who have an appreciation for high quality and modern fashion design. Balfour is a prominent observer of the field of leading watches who besides doing frequent lectures and broadcasts, has written for GQ and Newsweek International. He is also the main watch-industry correspondent for the Financial Times.

In addition to highlighting the 30 watches, the handsome book contains considerable secondary material of interest to collectors at all levels; including newcomers to this glamorous field involving auctions and investment purchases as well as retail sales. In the Introduction, Balfour cites several watchmakers such as Alain Silberstein who necessarily, but regrettably were left out of the limit of 30 watches. While not receiving the full treatment of the highlighted watches, worthwhile information is given on these (i. e., they are not simply mentioned). In the section "Collecting and investing" of the Introduction, Balfour describes categories of watches such as sports watches, military watches, and car watches. Of an appearance and production quality of a coffee-table art or fashion book, "Cult Watches" has enough basic and authoritative content to be a primer and reference as well.

Some of the watchmakers are household names; while others are recondite to all but the most active and experienced collectors. Cartier, Rolex, and Bulova are known by most. Breguer, Girard-Perregaux, Jaeger-LeCoultre, and Tissot are not generally familiar. Balfour gives all of the chosen 30 watches, familiar or unfamiliar, equal treatment on the basis of his expertise and enthusiasm for this popular fashion field. Anyone attracted to it will enjoy and learn from the book.

For watch enthusiasts of vintage pieces and ones that date back to the 70s and 80s this book is for you, it also includes newer timepieces but not as in depth.