How to Find and Cultivate Customers Through Direct Marketing (Ntc Business Books) [Hardcover]

Martin Baier (Author)

Book Description

Publication Date: January 1996 | Series: Ntc Business Books

Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to:
-- Identify likely prospects and cultivate existing customers
-- Maximize profits by focusing on select market segments
-- Construct appealing offers
-- Calculate the lifetime value of a customer
-- Forecast and budget promotion costs

Product Details

• Hardcover: 245 pages
• Publisher: Ntc Business Books (January 1996)
• Language: English
• ISBN-10: 0844236667
• ISBN-13: 978-0844236667
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,108,119 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 8 people found the following review helpful:

5.0 out of 5 stars ABSOLUTELY SUPERB!, September 18, 1998

By A Customer

This review is from: How to Find and Cultivate Customers Through Direct Marketing (Ntc Business Books) (Hardcover)

This book should be in the library of every advertising and marketing professional today. Written by one of the true pioneers of one-to-one marketing, it explains the techniques of building, using and profiting from a database. No one knows the subject better than Baier.