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2 of 8 people found the following review helpful:
5.0 out of 5 stars ABSOLUTELY SUPERB!, September 18, 1998
By A Customer
This review is from: How to Find and Cultivate Customers Through Direct Marketing (Ntc Business Books) (Hardcover)
This book should be in the library of every advertising and marketing professional today. Written by one of the true pioneers of one-to-one marketing, it explains the techniques of building, using and profiting from a database. No one knows the subject better than Baier.
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How to Find and Cultivate Customers Through Direct Marketing (Ntc Business Books)
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