About the Author
Russ Alan Prince is one of the foremost research consultants on the management of private wealth. He is president of Prince & Associates, an expert-in-residence for the W.K. Kellogg Foundation, and an internationally known speaker who has been quoted extensively in the media. Karen Maru File, Ph.D., is associate professor of marketing at the University of Connecticut. She has overseen over 30 research studies on buyer behavior and is widely published in business journals. Before joining the university, Dr. File was vice president and partner at the international consultancy firm of Booz Allen & Hamilton.
