Cultivating Diversity in Fundraising [Hardcover]

Janice Gow Pettey (Author)

Book Description

Series: The AFP/Wiley Fund Development Series | Publication Date: November 9, 2001

An important roadmap for fundraising in today's multicultural communities

Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.

In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.

In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
* Who are diverse donors?
* What are their charitable traditions and interests?
* What fundraising methods will be successful in diverse communities?
* What can fundraisers do to include more diversity in fundraising efforts?


Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector.

Editorial Reviews

From the Inside Flap

As contemporary American communities become ever more ethnically diverse, companies and organizations seeking to raise funds are discovering that generic fundraising approaches are no longer effective. In order to be successful, fundraisers in today’s multicultural world must gain a better understanding of the critical factors that motivate different ethnic groups to give.

Integrating such elements as history, tradition, and values with the components of successful fundraising, Cultivating Diversity in Fundraising clearly demonstrates what is necessary and appropriate to successfully raise money and increase philanthropic awareness in today’s diverse communities. Written as a guide for those planning to raise funds in these communities, the book provides readers with an in-depth understanding of the philanthropic motivation of each of the four major racial/ethnic populations: African American, Asian American, Hispanic/Latino, and Native American. As these groups differ in lifestyle, values, and traditions, so do their reasons for giving.

Organized by ethnic group into several easy reference sections, the book includes an overview of such factors as the history and immigration patterns for each population and cultural traditions that influence donating patterns. The author also presents recent demographic data, a review of ethnic fundraising practices, and highlights of philanthropic practices from within each population. Finally, the book presents several illustrative case studies, written by professionals in the field, each designed to promote discussion and further insight into specific aspects of diversity in fundraising, and analyzes them in terms of their strategies and effectiveness.

An important addition to the literature of fundraising and philanthropy, Cultivating Diversity in Fundraising should be a much-used reference on every fundraiser’s bookshelf.

From the Back Cover

An important roadmap for fundraising in today’s multicultural communities

Raising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people’s differences.

In this groundbreaking new book, the author examines today’s four major ethnic groups–African American, Asian American, Hispanic/Latino, and Native American–in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.

In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:

• Who are diverse donors?
• What are their charitable traditions and interests?
• What fundraising methods will be successful in diverse communities?
• What can fundraisers do to include more diversity in fundraising efforts?

Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today’s nonprofit sector.

See all Editorial Reviews

Product Details

• Hardcover: 252 pages
• Publisher: Wiley; 1 edition (November 9, 2001)
• Language: English
• ISBN-10: 047140361X
• ISBN-13: 978-0471403616
• Product Dimensions: 9.3 x 6.2 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,674,411 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars This will help a lot, December 4, 2002

By 

Sheree Parris Nudd "www.DesignsforGiving.com" (Brookeville, MD USA) - See all my reviews
(REAL NAME)   

This review is from: Cultivating Diversity in Fundraising (Hardcover)

This book came along just in time. I want to congratulate Jancie Gow Pettey for tackling this subject and for doing it in a way that is readable and helpful. This book came to my attention just as I was accepting a new job with a nonprofit institution that serves an extremely diverse (both ethnically and economically) community. One phrase stood out to me: "Diversity means adjustment."

Summary: Get this book for your development library.

spn

4.0 out of 5 stars Fundraising in a Multicultural World, January 10, 2002

By 

Susan Carey Dempsey, Editor-in-Chief, Changin... (New York, NY) - See all my reviews

This review is from: Cultivating Diversity in Fundraising (Hardcover)

In this latest publication in the AFP/Wiley Fund Development Series, author Janice Gow Pettey contends that, to be successful, fundraisers must understand diverse ethnic cultures in America. While philanthropy in America mirrors the rapid shifts in technology and culture of the 21st century, giving practices in many ethnic communities draw on ancient cultural and religious traditions. Pettey looks at four major ethnic groups, African American, Asian American, Hispanic/Latino and Native American, explores their charitable traditions, then applies this background to recommended fundraising techniques.

The book provides interesting historical perspectives on these four groups, and offers insights into specialized giving practices. Cultural pitfalls are addressed as well: how do you bring up planned giving in a Chinese community, where death may be a taboo subject? How do you measure philanthropy where much of the flow of funds is back to communities in immigrants' home lands?

Also included are demographic data from the 2000 census, as well as observations gleaned from interviews with professionals in the philanthropic sector on family, personal and cultural giving patterns within their respective cultures. (This survey is ongoing, and the author gives information in the book on how to participate.)

"Cultivating Diversity in Fundraising" is well-organized and clearly written. While giving nonprofit professionals the tools to succeed in successful fundraising among these major ethnic groups, the book also promotes a greater understanding and respect for the role of minority communities in American philanthropic life.