Cultural Dimension of International Business, The [Paperback]

Gary P. Ferraro (Author)

Book Description

ISBN-10: 0137275617 | ISBN-13: 978-0137275618 | Publication Date: June 20, 1997 | Edition: 3

This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions.

This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business (making it more effective and humane), and offers a conceptual framework for understanding the cultural dimension of the international business arena. It integrates the anthropological concept of culture into the issues and realities of international business.

Editorial Reviews

From the Publisher

This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions. This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business (making it more effective and humane), and offers a conceptual framework for understanding the cultural dimension of the international business arena. It integrates the anthropological concept of culture into the issues and realities of international business. Appropriate for anyone interested in Applied Anthropology, Anthropology of Business, International Marketing and International Management.

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Product Details

• Paperback: 196 pages
• Publisher: Prentice Hall College Div; 3 edition (June 20, 1997)
• Language: English
• ISBN-10: 0137275617
• ISBN-13: 978-0137275618
• Product Dimensions: 8.8 x 5.9 x 0.5 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 2.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #3,226,367 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 13 people found the following review helpful:

4.0 out of 5 stars Cultural Dimensions of Ferraro, August 7, 2000

By 

"sarisweetie" (Philadelphia, PA) - See all my reviews

This review is from: Cultural Dimension of International Business, The (Paperback)

Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.

2.0 out of 5 stars This book is really bad., August 12, 2011

By 

Laura (Rochester, NY, United States) - See all my reviews
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This review is from: Cultural Dimension of International Business, The (6th Edition) (Paperback)

Perhaps if you are doing a high-school report, this book might be useful - and only if your teacher does not allow Wikipedia as a source, because I'm sure Wikipedia would be much more informative than Ferraro's The Cultural Dimension of International Business.

If this book therefore was an attempt at covering the basics and not actually a source of literal understanding on cultures, well it still sucked. Ferraro does not touch on anything specific. He overly generalized every culture, but warns the reader to be careful of over generalizing cultures. He assigns a culture to a particular point he is trying to make, but never explains it: Don't do A, B doesn't like it when you do A. See how C did A, now B and C don't get along.

Ferraro does not give the reader a clear definition or argument in the book. It's frustrating really, you read on, wait for something meaningful to read, and he just chops it off. I really don't know how he filled over 200 pages. This book will not produce any type of valuable references. All examples are already common in the study of culture and business. Most of them are out of place in the book. I often wonder why he would put some things where he did. I read the whole book and I seriously think I got dumber from reading it. Do not read this book for educational purposes, because there are better books out there.

1 of 1 people found the following review helpful:

1.0 out of 5 stars Required Reading... if..., November 30, 2007

By 

David G. Rettig (Lewis Center, OH USA) - See all my reviews
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This review is from: Cultural Dimension of International Business, The (5th Edition) (Paperback)

...you are in an Intro To International Business course. Otherwise, a complete waste of money.