The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace [Paperback]

Nitish Singh (Author), Arun Pereira (Author)

Book Description

ISBN-10: 0750678496 | ISBN-13: 978-0750678490 | Publication Date: April 20, 2005 | Edition: 1

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

* The first book to offer a scientifically developed and validated theoretical framework to culturally customize web sites
* Offers practical guidelines to marketing professionals in the international marketplace and challenges the practice of a standardized approach to global e-marketing
* Provides illustrative examples of the power of culture in influencing web browsing and online buying behavior

Editorial Reviews

Review

"Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture you are targeting before you launch your Web site. The Culturally Customized Website is a valuable tool for helping executives successfully localize their Web sites for countries and cultures around the world. It blends a wide array of anecdotal and research-based data to help executives be more effective in this increasingly global economy."
-- John Yunker, President, Byte Level Research;
Author of Beyond Borders: Web Globalization Strategies

"If the Web is to be truly World-wide, web sites cannot be designed with cookie-cutter templates with a "one style fits all" attitude. Rather, the web site must resonate with the cultural context it operates in and to do this what is needed is not cosmetic localization, but rather "cultural customization"--the topic of this book. Too often, one is confronted with web sites that are do not account for their intrinsic global access and potential appeal. Professors Singh and Pereira provide interested readers with a methodology to achieve cultural customization for their web site based on solid empirical research achieving that rare balance of rigor and relevance. Examples are used throughout the book to emphasize arguments and the book is accessible to readers at various levels. This is a must-read for anyone who wants to build brands in a global online marketplace."
-- Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, University of Washington, Bothell; author, Contemporary Research in E-marketing, and E-Commerce Management: Text and Cases


"This timely volume is clear and concise in writing and presentation. It is well organized and profusely illustrated with shots of various Web sites. This useful work is especially welcome as a harbinger of the future of e-commerce. Summing Up: Highly recommended. All collections."
- Choice

Book Description

Challenges the current thinking on global web marketing design and methods

See all Editorial Reviews

Product Details

• Paperback: 176 pages
• Publisher: Butterworth-Heinemann; 1 edition (April 20, 2005)
• Language: English
• ISBN-10: 0750678496
• ISBN-13: 978-0750678490
• Product Dimensions: 9 x 6.4 x 0.4 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #835,196 in Books (See Top 100 in Books)

More About the Author

Dr. Nitish Singh is Associate Professor of International Business at the Boeing Institute of International Business at Saint Louis University. He also is the Director for Alternative Delivery Programs-assisting in creating and managing online and blended course offerings. He is the program leader for Executive Certificate in Web Globalization Management.

Dr. Singh is the author of the book "Localization Strategies for Global e-Business" published by Cambridge University Press 2012. In the past he co-authored "The Culturally Customized Website" which is highly recommended by ChoiceReviews.Online. He has also co-authored the book "Proliferation of the Internet Economy: E-Commerce for the Global Adoption, Resistance and Cultural Evolution" published 2009.

Dr. Nitish Singh has presented at more than 60 national and international conferences and has also done keynote speeches at various events. He has delivered corporate and professional training and consulting sessions to employees of several fortune 500 companies. Some of the training/consulting topics include:
How to efficiently and effectively manage web localization efforts.
Strategies for conducting global e-commerce.
How to culturally customize websites various countries.
Best practices & strategies for doing business in China and India.
How to build a culture of 'Ethics and Compliance' in your organization.
Important compliance Issues that every company should know.
Developing green capabilities to enhance environmental & economic adv
Corporate environmental sustainable strategies for competitive adv.
Marketing to Hispanics Online.

Customer Reviews

Most Helpful Customer Reviews

1 of 3 people found the following review helpful:

4.0 out of 5 stars The finer points of web site globalization, January 30, 2007

By 

Liam A. Gallagher Consultoria (Sao Paulo, Brazil) - See all my reviews
(REAL NAME)   

This review is from: The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (Paperback)

This work gets under the skin of the web site globalization industry. Highly recommended for students of international marketing, and extremely rich in references. Nitish Singh and Arun Pereira get down to the nitty-gritty of numbers, colors and other cultural aspects of web site globalization. They present an enormous wealth of well researched material, sprinkled with pearls of wisdom, in a very readable book.

1 of 3 people found the following review helpful:

5.0 out of 5 stars A Must Have, June 14, 2006

By 

WineLuver "KristiRose" (CA, USA) - See all my reviews

Amazon Verified Purchase

This review is from: The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (Paperback)

The Culturally Customized Web Site is a must have for all web designers. Whether you are a first-timer, or an old pro, The Culturally Customized Web Site will have what you need. All too often, we forget that our sites are not being viewed only by Americans, and The Culturally Customized Web Site reminds us of this. It gives us the cultural know-how needed to create an effective localized site. Praise to Singh and Pereira for showing us the way!

0 of 2 people found the following review helpful:

5.0 out of 5 stars great selller!, January 28, 2011

By 

cbrcorie - See all my reviews

Amazon Verified Purchase

This review is from: The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (Paperback)

my order came in two days!

I was in a time crunch to receive a book for school, and I got it fast and at a reasonable price.