Customer Reviews

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

5 star:		(3)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

This work gets under the skin of the web site globalization industry. Highly recommended for students of international marketing, and extremely rich in references. Nitish Singh and Arun Pereira get down to the nitty-gritty of numbers, colors and other cultural aspects of web site globalization. They present an enormous wealth of well researched material, sprinkled with pearls of wisdom, in a very readable book.

The Culturally Customized Web Site is a must have for all web designers. Whether you are a first-timer, or an old pro, The Culturally Customized Web Site will have what you need. All too often, we forget that our sites are not being viewed only by Americans, and The Culturally Customized Web Site reminds us of this. It gives us the cultural know-how needed to create an effective localized site. Praise to Singh and Pereira for showing us the way!

my order came in two days!

I was in a time crunch to receive a book for school, and I got it fast and at a reasonable price.

An enlightening book! To take advantage of a world that is "flat", businesses must comprehend the powerful role culture plays in shaping tastes and preferences. To start, check out www.theculturallycustomizedwebsite.com and do the Cultural IQ test!

I found the following to be an eye-opener. When asked to visualize the following: "A lady dressed in white at a place of worship", a majority of westerners visualized a bride at the altar, whereas a majority of easterners visualized a widow in prayer!! White, it seems is worn by widows in many parts of asia, not by brides. Be careful of the choice of color and images on your web site!

I give these guys a 2 stars rating for being interested in some highly overseen theme.
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As a way to explore a little bit the authors' presentation of this topic in 176 pages, which amazon "suggested" to me, I simply went to their web site (theculturallycustomizedwebsite.com) and clicked on "test your cultural IQ".
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what did I get? a blank page "suggesting" to me download the flash plugin in order to watch some flash crud!!!
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I wonder whose IQ (cultural, technical, ...) needs testing and I will stop now.