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Culture And The Ad: Exploring Otherness In The World Of Advertising (Institutional Structures of Feeling) Paperback – June 21, 1994

ISBN-13: 978-0813321974 ISBN-10: 0813321972 Edition: First Edition

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Product Details

  • Series: Institutional Structures of Feeling
  • Paperback: 224 pages
  • Publisher: Westview Press; First Edition edition (June 21, 1994)
  • Language: English
  • ISBN-10: 0813321972
  • ISBN-13: 978-0813321974
  • Product Dimensions: 9.8 x 7.4 x 0.5 inches
  • Shipping Weight: 15.5 ounces
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,198,405 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Advertising agencies are not culturally sensitive; now, that's a surprising discovery! In this work, O'Barr (cultural anthropology, Duke Univ.) argues that advertising communicates subliminal messages regarding the social and economic dominance of its target audience. He begins by analyzing the images in print advertisements, mostly from before World War II; these analyses vary from strongly persuasive to ponderously moralistic and subjective. He then invites the reader to try his/her hand with advertisements depicting African Americans. Twenty-six of the 43 advertisements are from before the Civil Rights movement and are filled with blatant stereotypes. O'Barr skims over the interaction of media, advertising, and the mores of society while arguing that advertising agencies should be socially responsible, even if the public is not. Recommended for anthropology, media, and political science collections.
Edward Buller, "Natural History," American Musuem of Natural History
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

William M. O’Barr is professor of cultural anthropology at Duke University.

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0 of 1 people found the following review helpful By J. D. Deming on May 9, 2008
Format: Paperback
Don't be fooled by the tantalizing glossy high quality illustrations on the front cover. The vintage ads inside the book look like they've been cheaply xeroxed. They are all in black and white (even those that had been in color on the cover) and of such poor printing quality, that some of the text can't even be read. Don't expect Taschen-style quality. The cheap production of this book might be o.k. for a college term paper, but it makes for a disappointing purchase.
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