From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
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This book really opens your eyes to why people do what they do and how they think as a society all over the world. Read morePublished 2 months ago by Amazon Customer
This books is more of a philosophical book. Perhaps the examples within it may be outdates, but the way of thinking it proposes can be applied to everyday life and how we look at... Read morePublished 3 months ago by Amazon Customer
Insightful look into how campaigns are designed. Rapaille does a great job breaking down how some of the biggest campaigns were conceived and brought to market. Read morePublished 3 months ago by Michael Saul
I originally ordered this for a college paper, it was one of my options for a business course. I saw the high reviews, but I was sure I would be bored and struggle to finish it. Read morePublished 3 months ago by Tiffany M
A very interesting perspective on U.S. culture. Enlightening and well written.Published 5 months ago by Pierre A. David
Fascinating read - with implications and applications far beyond commercial marketing of products. A true insight into how attitudes are created and based on subliminal codes.Published 7 months ago by Kern Lewis