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7 of 9 people found the following review helpful:
1.0 out of 5 stars
quite poor,
By Dr. Bob (Las Cruces, NM USA) - See all my reviews
This review is from: Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2) (Paperback)
I regret to say that this book was a waste of money and time. I found a few interesting nuggets, but I think most readers would miss them.
I regret this low rating because of McCracken's previous work, which was invaluably insightful. I have to wonder whether his purpose was to create a promotional product to give to potential clients. I hope McCracken has returned to his previously high standards in subsequent work. But after reading this book, I'm reluctant to purchase later work until after I have had the opportunity to read it. |
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Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2) by Grant David McCracken (Paperback - July 22, 2005)
$20.95 $19.90
In Stock | |
 
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