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Comment: 1970 ed PB, clean, tight pages, eddge wear and corner bumps BK2628L All proceeds to benefit the Menlo Park, Ca. Library. Tracking Included. Eh
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Culture Is Our Business Paperback – January 1, 1970

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Paperback, January 1, 1970
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--This text refers to an alternate Paperback edition.

Editorial Reviews

Review

''Culture Is Our Business represents an essential component of McLuhan's body of work and provides an important contribution to media ecology, cultural studies, and media literacy. As with most of McLuhan's scholarship, its value and relevance has only increased since its initial publication.''
--Lance Strate, Professor of Communication and Media Studies, Fordham University, and author of Echoes and Reflections, On the Binding Biases of Time, and Amazing Ourselves to Death

''Here is an interactive playground à la McLuhan that takes you on a hilarious and revealing journey across Western, or better, 'American Civilization.' Reading this book is rediscovering the brave new world of (electric) advertising in its prime; most incisively, it suggests a tactic to escape the enchanting songs of corporate art to fully see the Emperor's new clothes.''
--Elena Lamberti, Professor of North American Studies, University of Bologna, and author of Marshall McLuhan's Mosaic --Wipf and Stock Publishers --This text refers to an alternate Paperback edition.

About the Author

Marshall McLuhan (1911-1980) was a pioneer Canadian theorist and educator in the fields of communication and media studies. He taught at the University of Toronto from 1946 to 1979 and became popular for his aphorism, "the medium is the message" which summarized his view of the media's potent influence on shaping culture and styles of thinking. His major writings include The Gutenberg Galaxy (1962), Understanding Media (1964), and The Medium Is the Massage (1967). --This text refers to an alternate Paperback edition.
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Product Details

  • Paperback
  • Publisher: Ballantine Books; First Printing edition (January 1, 1970)
  • ISBN-10: 0345026950
  • ISBN-13: 978-0345026958
  • Product Dimensions: 9.2 x 5.9 x 1.4 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,731,939 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By A Customer on July 24, 1998
Format: Hardcover
This book is a fun read. McLuhan puts forth his philosophy of technology and the information age through the use of magazine advertisements from the sixties. It was interesting and fun to read the old advertisements, and compare the advertising methods and values of the sixties to today. Some of the advertisements were just down right funny.
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