The Culture of Success: Building a Sustained Competitive Advantage by Living Your Corporate Beliefs [Hardcover]

John Zimmerman (Author), Benjamin B. Tregoe (Author)

Book Description

Publication Date: August 1997

The Culture of Success gives you the process, the tools, and the inspiration to examine and vitalize your corporate beliefs so that they guide the decisions and behavior of every employee to produce sustained success. You will learn how to formulate and profitably harness the power of ethic beliefs - the standards of conduct and moral judgment that drive decisions about how we will relate to each other and, therefore, guide the work of the organization; and of merit beliefs - the guiding principles that drive decisions about the kind of business to be in as well as level of quality, market or technical position, size, empowerment. Woven together into a seamless set of basic beliefs, ethic beliefs and merit beliefs can infuse your entire organization with a success-generating paradigm - a powerful force for growth and positive change. To illustrate their points, the authors draw lessons from real-world case studies. The negative business impact of missteps or breakdowns in basic beliefs is examined. Inspiring examples of companies that thrive by infusing their beliefs and values into their work-a-day fabric are provided.

Editorial Reviews

From Library Journal

The authors, who have collaborated as management consultants, here seek to document the importance of basic beliefs to long-term organizational stability, growth, profitability, and reputation. Using a 23-item "basic beliefs survey" (included as appendix A), they examine the responses of 711 employees from the American Automotive Association, Barnett Banks, Harley-Davidson, and the J.M. Smucker Company to determine how well the organizations' stated basic beliefs are working and how their basic- beliefs processes might be improved. Along the way the authors describe a six-step process that can be used in any organizational setting. Recommended for academic and public libraries seeking to include resources that address the importance of ethics in today's business climate.?Norman B. Hutcherson, Beale Memorial Lib., Bakersfield, Cal.
Copyright 1997 Reed Business Information, Inc.

From the Back Cover

The Culture of Success creates-An organization in which all members have a stake, To which they have a committment,

And with which they share a vision. Basic beliefs make or break a company. They affect every business decision that's made, every interaction among staff, every process that develops. They affect the bottom line. Ultimately, they make a business' heart beat-or stop beating. "In a society which seems to have fewer and fewer basic beliefs, it is refreshing--and enormously informative--to have a book dedicated to highlighting and stressing the importance of such beliefs. Zimmerman and Tregoe make a compelling case for what should be obvious--beliefs count!"
--Charles S. Mechem, Jr., Chairman, Cincinnati Bell, Inc.

"In times of turbulent change, the values and beliefs of the organization are what steadies the course. This book is a practical guide for anyone to better understand and contribute to their organizations values and beliefs."
--A.G. Langbo, Chairman of the Board and Chief Executive Officer, Kellogg Company. "The authors have built a strong case to demonstrate that corporate success can occur where corporate beliefs interact with personal beliefs and support each other...and where shared high standards are as important at work as they are at home."--Robert T. Jones

President and Chief Executive Officer, National Alliance of Business.

Product Details

• Hardcover: 238 pages
• Publisher: Mcgraw-Hill (August 1997)
• Language: English
• ISBN-10: 0070730083
• ISBN-13: 978-0070730083
• Product Dimensions: 9.1 x 5.8 x 1.2 inches
• Shipping Weight: 1.3 pounds
• Amazon Best Sellers Rank: #4,413,020 in Books (See Top 100 in Books)

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