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Curation Nation: How to Win in a World Where Consumers are Creators Hardcover – March 8, 2011


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Product Details

  • Hardcover: 304 pages
  • Publisher: McGraw-Hill; 1 edition (March 8, 2011)
  • Language: English
  • ISBN-10: 0071760393
  • ISBN-13: 978-0071760393
  • Product Dimensions: 9.1 x 6.1 x 1.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #298,850 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City.

More About the Author

Steven Rosenbaum is an entrepreneur, author, and curator. He is the founder and CEO of the web's largest Video Curation Platform, Magnify.net. His book Curation Nation, explores the changing worlds of publishing, consumer content, and brand-centric curation. It will be published by McGraw Hill in the spring of 2011.
Rosenbaum is known as the father of user-generated video, having created MTV's groundbreaking UGC series MTV UNfiltered, a pre-web television project that handed cameras to young storytellers. Since that time he has built a career finding, organizing, and curating first-person storytelling.

Rosenbaum's work as an Emmy Award winning documentary filmmaker includes his film chronicling 9/11 "7 Days In September." That film gathered more than 500 hours of video around 9/11 - creating a curated journey through the eyes of 28 filmmakers and citizen storytellers. The result was the curation of the world's largest collection of 9/11 videos: The CameraPlanet Archive which Rosenbaum and producing partner Pamela Yoder donated to the National 9/11 Memorial and Museum. His film work includes long form documentary projects for National Geographic, HBO, CNN, MSNBC, Discovery, A&E, and The History Channel.

As a blogger, Rosenbaum contributes to posts on Technology, Internet Video, and emerging digital lifestyle trends to FastCompany, The Huffington Post, Silicon Alley Insider, Mashable, TechCrunch, and MediaBizBloggers.

Today, Rosenbaum calls Curation the "New Magic" of the connected world - fixing the signal to noise problem, and making the world contextual and coherent again.

Customer Reviews

Wikipedia... curated content.
Jim Kukral
You'll get a bunch of information, but again, the book doesn't say much other than we need curation.
K. Evans
And it gives very specific examples.
Ava Seave

Most Helpful Customer Reviews

71 of 78 people found the following review helpful By K. Evans on March 16, 2011
Format: Hardcover Verified Purchase
Curation Nation could use some curation itself. The book contains a lot of information, but it doesn't really say anything. The first 100 pages summary: there is a lot of crap on the Internet and it needs to be curated... I know that already, that's why I bought your book!

It goes on to profile different acts of curation such as the Huffington Post, aggregation through twitter, blogging, etc. Nothing really jaw dropping. Don't expect a unique insight here. Chapter 4 says don't piss of your consumers with crappy customer service because they have a voice now...this book was published in 2011 right? Do people/companies not know this by now? Did we really need a whole chapter on this?

The book's plea is "attention is the new economy." I partly agree with this, but don't expect this book to give any spectacular information on how to turn that attention into a tangible profit making business. While the book's purpose is not solely making money off of curation, it does suggests more of a "build it and they shall come" strategy hoping for your attention to somehow be monetized later through advertisers. If that floats your boat, this book may be for you.

Curation Nation contains thoughts from notable figures such as Clay Shirky, Alan Webber, Robert Scoble, Andrew Keen, Seth Godin, Mark Cuban, and others. Unfortunately none of the interviews led you the reader to know where curation is headed...all they know is we need it. Again, I know we need it, that's why I bought this book for some direction and to help make sense of it all. Ughhh

Alan Webber perhaps gives the best quote from the book: "Nobody has figured out a killer model of what exactly is exciting about a wonderfully produced movie, magazine, book, or record.
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31 of 36 people found the following review helpful By David Bowers on March 24, 2011
Format: Hardcover
I'd like to start by saying that the author clearly has a passion and vast knowledge of the subject. He is the right author for a book on curation and has a lot of great contacts to source information from. However...

Curation Nation starts in an odd fashion, even by just looking at the cover. This book has two tag lines - "Why The Future of Content is Context" and "How to Win in a World Where Consumers are Creators". The most apt title title is the first. It is a 'why' book. But the reason you'd buy this book and the larger weighted subtitle is the second, which really isn't accurate at all. This is not a how to book, Steven even says so in reply to a review here on Amazon... "But it's not a how-to book".

The book falls foul of it's own subject. The book is poorly organised. The first quarter moves rapidly from introduction, to customer service, to how-to then general social media information. The rest of the book is just variations of 'Curation is important'. Which it is, but I'd suggest many of the actions Steve calls Curation (which involves adding value) are not.

The most interesting chapter is 'tools and techniques', but it is short and low on information. An opportunity to get the new curator started is lost as the book goes on to feature famous old media person after famous old media person who bought their way into new media.

Steven then goes on to attack search. "Search is broken. It's over. Done. Gone". Yet the examples he provides makes little sense. Why is it even in the book? Is search really considered a threat?

The book is also full of grammatical and spelling errors, the type of which a spell checker wouldn't pick up but a proof reader would have. Very odd.
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14 of 15 people found the following review helpful By Joseph Ratliff VINE VOICE on April 4, 2011
Format: Hardcover Verified Purchase
Curation Nation is a solid read on the subject of curation overall.

It is NOT for people who publish and curate content on a regular basis IMO. It is for people who are considering a start in content publishing and curation.

The book seems to "go all over the place", covering the topic completely, but lacking organization in terms of leading a reader from point A to point B on the topic.

The author is well-versed on the topic, and the information is solid...but I will be searching for other books on the subject as a content publisher myself.
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7 of 7 people found the following review helpful By Writer61 on June 29, 2011
Format: Hardcover
An OK book marred by lots of typos, dropped words, misplaced words, grammatical errors, and other editorial blunders. I counted a dozen in the first 70 pages alone. Shame on the author and the publisher, McGraw-Hill. I was also left wanting more information on how to monetize curation, which -- let's face it -- is what we're all after.
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8 of 9 people found the following review helpful By Nancy Loderick TOP 1000 REVIEWERVINE VOICE on October 11, 2011
Format: Hardcover
I was excited to read this book. As a content marketing strategist, I'm hungry for the latest word about content. I quickly lost interest in this book after the first few chapters.

There were a few new things that I learned from this book. I especially enjoyed:

**The history of content curation. As an avid reader and library user, I enjoyed reading about the origins of the Dewey Decimal System. Rosenbaum considers the Dewey System to be one of the original curation systems.

**How humans can manage the tsunami of content today. We need to use both technology and human intervention.

What missed the mark for me with this book:

**The seemingly endless examples. Of course, it's good to back up statements with facts, but this book was more a recitation of facts, without any deep thought behind it. I guess you could say this book was a curation of curation.

**I didn't think there were any new ideas presented in this book. It's merely a recitation of facts.

**The use of the term "curation" to mean a catch all for any content. Steven talks about blogging, Twitter, Facebook and LinkedIn. Are these things content curation or content creation?

If you want to learn more about Content Management and Content Strategy, I would recommend other books and resources.

Some good books:

Kristina Halvorsen's book, "Content Strategy for the Web." Kristina not only talks about Content Strategy, but gives the reader concrete tactics on how to create and execute strategy.
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