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Curation Nation: How to Win in a World Where Consumers are Creators Hardcover – March 8, 2011

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About the Author

Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City.

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Product Details

  • Hardcover: 304 pages
  • Publisher: McGraw-Hill Education; 1 edition (March 8, 2011)
  • Language: English
  • ISBN-10: 0071760393
  • ISBN-13: 978-0071760393
  • Product Dimensions: 6.5 x 1 x 9.3 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #1,093,743 in Books (See Top 100 in Books)

More About the Author

Steven Rosenbaum is an Author, Entrepreneur and Curator.

He's founded five companies in the content space, with a drive to connect consumers, storytellers, and brands.

Rosenbaum is known as the father of UGC (user-generated content) as the creator of the groundbreaking series MTV News Unfiltered.

A sought after speaker, Rosenbaum's passion for the emerging content ecosystem has had him presenting to audiences across the US and Abroad. Talks include SXSW, TED, BBC, IEEE Globecom, DLD, IAB, Pivot, Digital Now, DevLearn, Tools Of Change and the Monaco Media Forum.

As a thought leader and writer, Rosenbaum's books include his first book Curation Nation - How To Win In A World Where Consumers Are Creators (curationnation.org) published by McGrawHill Business in March of 2011. The book explores the emerging phenomenon of human organization and publishing of content. His second book "Curate This!" (http://www.curatethisbook.com/) published in October, 2014. Said reviewer Brian Solis, "Rosenbaum's vision has shaped a new wave of technology startups, platforms and media channels that would empower everyday experts to create and curate content for networked audiences around the world."

His weekly writing includes a column for Forbes.com and Huffington Post Technology. As well as regular contributions to Fast Company, Columbia Journalism Review, Business Insider, Mashable and The Atlantic.

As an inventor, Rosenbaum's passion for curation and content discovery innovation resulted in two foundational inventions, and the awarding of two patents in the areas of video curation and advertising technology. Just a year after YouTube was founded, Rosenbaum filed Patent No. 8,117,545 "Hosted video discovery and publishing platform" which was granted in 2012. And in 2014 Patent No. 208,812,956 "Video curation platform with pre-roll advertisements for discovered content"

Rosenbaum is the CEO of Waywire.com a video curation and channel aggregation web site that was founded by Senator Cory Booker. Rosenbaum's Magnify.net purchased Waywire in October 2013, and brought together the two technologies and operations. Together Waywire.com and Enterprise.waywire.com power 100 enterprise video curation sites, and aggregate and curate another 500 sites. Techcrunch reported the purchase saying Magnify.net was buying Waywire to create a "Consumer Curation Powerhouse."

As a filmmaker and long-form storyteller Rosenbaum directed the documentary feature "7 Days in September" a look at 9/11 and the week after. The film has a rare 100% Tomatometer rating on Rotten Tomatoes. Rosenbaum also created the CameraPlanet 9/11 Archive, an archive of footage from September 11 and its aftermath which he donated to the National 9/11 Memorial Museum. Rosenbaum has received 2 Emmy Awards, 6 New York Festival's World Medals, 4 CINE Golden Eagles, and 6 Telly Awards.

Rosenbaum won an Emmy Award for BROADCAST: New York and then created the series MTV News UNfiltered for MTV, an early example of viewer-generated content in broadcast. "News Unfiltered" encouraged people film their own stories.

Rosenbaum was New York City's first Entrepreneur at Large working with New York's startup community and NYCEDC, and
Rosenbaum was named Purdue University Science Journalism Laureate in 2011.

Influencers Praise:

- Bob Pittman, Founder MTV, and Chairman and CEO IHeartRadio: "Steve Rosenbaum understands that the next wave of digital success will depend on understanding the consumer - the content they want on whatever device or platform they want to use - and delivering it to them easily and seamlessly. Steve's book is a great resource for the creators and curators focused on bringing the right content to the right audiences at the right time."

- Douglas Rushkoff, Author, Present Shock: "Rosenbaum, the king and coiner of curation, now shares the method behind the seeming madness of finding, collecting, and contextualizing the infinity of the net."

- Craig Newmark: Founder: Craigslist: "We're all dealing with a world that's feeding us Too Much Info. It all comes down to trust. With "Curate This! " Steve Rosenbaum helps us understand curation, why it's important, and how we can provide clarity for ourselves and others. Together we can help one another manager information overload."

- Jean-Louis Gassee, Founder and CEO BE, Inc, and Apple Computer exec: "Follow Steve Rosenbaum and respect both the work of creators and the intelligence of consumers. Steve's book is a must-read for anyone yearning for a trusted, valued presence on the Web."

Customer Reviews

Most Helpful Customer Reviews

71 of 79 people found the following review helpful By K. Evans on March 16, 2011
Format: Hardcover Verified Purchase
Curation Nation could use some curation itself. The book contains a lot of information, but it doesn't really say anything. The first 100 pages summary: there is a lot of crap on the Internet and it needs to be curated... I know that already, that's why I bought your book!

It goes on to profile different acts of curation such as the Huffington Post, aggregation through twitter, blogging, etc. Nothing really jaw dropping. Don't expect a unique insight here. Chapter 4 says don't piss of your consumers with crappy customer service because they have a voice now...this book was published in 2011 right? Do people/companies not know this by now? Did we really need a whole chapter on this?

The book's plea is "attention is the new economy." I partly agree with this, but don't expect this book to give any spectacular information on how to turn that attention into a tangible profit making business. While the book's purpose is not solely making money off of curation, it does suggests more of a "build it and they shall come" strategy hoping for your attention to somehow be monetized later through advertisers. If that floats your boat, this book may be for you.

Curation Nation contains thoughts from notable figures such as Clay Shirky, Alan Webber, Robert Scoble, Andrew Keen, Seth Godin, Mark Cuban, and others. Unfortunately none of the interviews led you the reader to know where curation is headed...all they know is we need it. Again, I know we need it, that's why I bought this book for some direction and to help make sense of it all. Ughhh

Alan Webber perhaps gives the best quote from the book: "Nobody has figured out a killer model of what exactly is exciting about a wonderfully produced movie, magazine, book, or record.
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31 of 36 people found the following review helpful By David Bowers on March 24, 2011
Format: Hardcover
I'd like to start by saying that the author clearly has a passion and vast knowledge of the subject. He is the right author for a book on curation and has a lot of great contacts to source information from. However...

Curation Nation starts in an odd fashion, even by just looking at the cover. This book has two tag lines - "Why The Future of Content is Context" and "How to Win in a World Where Consumers are Creators". The most apt title title is the first. It is a 'why' book. But the reason you'd buy this book and the larger weighted subtitle is the second, which really isn't accurate at all. This is not a how to book, Steven even says so in reply to a review here on Amazon... "But it's not a how-to book".

The book falls foul of it's own subject. The book is poorly organised. The first quarter moves rapidly from introduction, to customer service, to how-to then general social media information. The rest of the book is just variations of 'Curation is important'. Which it is, but I'd suggest many of the actions Steve calls Curation (which involves adding value) are not.

The most interesting chapter is 'tools and techniques', but it is short and low on information. An opportunity to get the new curator started is lost as the book goes on to feature famous old media person after famous old media person who bought their way into new media.

Steven then goes on to attack search. "Search is broken. It's over. Done. Gone". Yet the examples he provides makes little sense. Why is it even in the book? Is search really considered a threat?

The book is also full of grammatical and spelling errors, the type of which a spell checker wouldn't pick up but a proof reader would have. Very odd.
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14 of 15 people found the following review helpful By Joseph Ratliff VINE VOICE on April 4, 2011
Format: Hardcover Verified Purchase
Curation Nation is a solid read on the subject of curation overall.

It is NOT for people who publish and curate content on a regular basis IMO. It is for people who are considering a start in content publishing and curation.

The book seems to "go all over the place", covering the topic completely, but lacking organization in terms of leading a reader from point A to point B on the topic.

The author is well-versed on the topic, and the information is solid...but I will be searching for other books on the subject as a content publisher myself.
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7 of 7 people found the following review helpful By Writer61 on June 29, 2011
Format: Hardcover
An OK book marred by lots of typos, dropped words, misplaced words, grammatical errors, and other editorial blunders. I counted a dozen in the first 70 pages alone. Shame on the author and the publisher, McGraw-Hill. I was also left wanting more information on how to monetize curation, which -- let's face it -- is what we're all after.
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8 of 9 people found the following review helpful By Nancy Loderick TOP 500 REVIEWERVINE VOICE on October 11, 2011
Format: Hardcover
I was excited to read this book. As a content marketing strategist, I'm hungry for the latest word about content. I quickly lost interest in this book after the first few chapters.

There were a few new things that I learned from this book. I especially enjoyed:

**The history of content curation. As an avid reader and library user, I enjoyed reading about the origins of the Dewey Decimal System. Rosenbaum considers the Dewey System to be one of the original curation systems.

**How humans can manage the tsunami of content today. We need to use both technology and human intervention.

What missed the mark for me with this book:

**The seemingly endless examples. Of course, it's good to back up statements with facts, but this book was more a recitation of facts, without any deep thought behind it. I guess you could say this book was a curation of curation.

**I didn't think there were any new ideas presented in this book. It's merely a recitation of facts.

**The use of the term "curation" to mean a catch all for any content. Steven talks about blogging, Twitter, Facebook and LinkedIn. Are these things content curation or content creation?

If you want to learn more about Content Management and Content Strategy, I would recommend other books and resources.

Some good books:

Kristina Halvorsen's book, "Content Strategy for the Web." Kristina not only talks about Content Strategy, but gives the reader concrete tactics on how to create and execute strategy.
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