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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) Paperback – May 7, 2012

ISBN-13: 978-1466503960 ISBN-10: 1466503963 Edition: 0th

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Product Details

  • Series: Chapman & Hall/CRC The R Series
  • Paperback: 315 pages
  • Publisher: Chapman and Hall/CRC (May 7, 2012)
  • Language: English
  • ISBN-10: 1466503963
  • ISBN-13: 978-1466503960
  • Product Dimensions: 0.8 x 7.1 x 9.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #495,520 in Books (See Top 100 in Books)

Editorial Reviews

Review

"This book is derived from a lecture course in data mining for MBA students. … assumes very little in the way of mathematical or statistical background. The writing style is generally good, and the book should prove useful to its target audience."
—David Scott, International Statistical Review (2013), 81, 2

About the Author

Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company.

Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.


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Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By cool_einstein on January 16, 2014
Format: Kindle Edition Verified Purchase
This is really the best book in terms of balance between teaching data mining techniques, statistics, statistical package and business context. I also liked Data mining techniques (DMT) for Sales, marketing and CRM. However, DMT is a good theoretical book and can use quite a bit of restructuring. Whereas, this book covers nice examples using GUI, R commander. I would say this book and DMT give good starting primer for learning data mining with business context of CRM.

There is another GUI based book that uses Rattle. That one is also worth looking and Rattle one also covers SVM, in case you are interested. Mining massive datasets (MMD) is also good and the best part it is free. However, that focuses more on inbound link counting (ie domain context of search engines) and more advanced for a starting book.

If you are looking to learn R then you may be better off with "The R" or "R in action".
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2 of 3 people found the following review helpful By S. Wang on April 7, 2013
Format: Paperback Verified Purchase
One of a few R data mining books that explain several concepts, such as decision trees, lift chart, etc. step by step using good examples.
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0 of 2 people found the following review helpful By Jeffery45 on February 23, 2014
Format: Kindle Edition Verified Purchase
The kindle edition of this book is formatted like reading a giant PDF. It's really terrible. Depending on your screen size and orientation options, this book is unreadable. Landscape screens require really confusing scrolling and zooming, with awkward page turning, to read on Kindle. I can't read it on my windows computer at all! Not through the kindle app and not through cloud reader. When I read it on my old iPad, I have to zoom into each page, scroll to the bottom, then tap to a new page and do the same thing again. It's not like reading a normal kindle ebook where the text flows naturally from page to page and can be adjusted according to the viewer's preference. I don't recommend this book for kindle until they do a proper job converting it. ... Oh, and while the book is good, it should be $30 max. It's way over priced.
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