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The Customer Is CEO: How to Measure What Your Customers Want -- and Make Sure They Get It

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The Customer Is CEO: How to Measure What Your Customers Want -- and Make Sure They Get It [Hardcover]

Forler Massnick (Author)

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Book Description

Publication Date: April 2, 1997

A lively and important look at why companies must understand a critical fact for corporate success: the customer is your leader. The customer's needs and wants must literally lead your company in everything it does. The book also shows how to make this kind of customer focus a strategic activity - not just a function of the customer service or quality departments.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A lively and important look at why companies must understand a critical fact for corporate success: the customer is your leader. The customer's needs and wants must literally lead your company in everything it does. The book also shows how to make this kind of customer focus a strategic activity - not just a function of the customer service or quality departments.

Editorial Reviews

Review

Fills a void that has not been addressed until now. Leaders in the midst of epochal change often find it difficult to see the big picture. This book definitely helps. -- Terry Hitchcock, Ph.D., consultant and author, American Business: The Last Hurrah

About the Author

Forler Massnick (Wayzata, MN) is the founder and president of Customer Inc., a consulting firm specializing in customer satisfaction measurement. He has been a vice president at four Fortune 500 companies and has worked with clients in the areas of marketing, strategic planning, communications, and finance.

Product Details

Hardcover: 256 pages
Publisher: AMACOM; First Printing edition (April 2, 1997)
Language: English
ISBN-10: 0814403468
ISBN-13: 978-0814403464
Product Dimensions: 9.1 x 5.9 x 1.1 inches
Shipping Weight: 1.1 pounds
Amazon Best Sellers Rank: #4,246,332 in Books (See Top 100 in Books)

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