Today's consumers are sophisticated, well informed and have high expectations of the services they want to receive. They want greater choice, speed of service and convenience, and will not be 'sold to' or manipulated. Companies that do not face up to these changes will lose market share.
FREE Two-Day Shipping for students on millions of items. Learn more |
Book Description
Editorial Reviews
Review
"This book offers useful advice on maintaining loyalty within an ever more sophisticated and demanding customer base. Informative and useful for anybody involved in customer relations." Business Age
From the Publisher
Sarah Cook is Managing Director of the Stairway Consultancy, customer service specialist. She is also the author of Practical Benchmarketing and How To Improve Your Customer Service, both from Kogan Page.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
After graduating from Leiths School of Food and Wine in July 2006, Sarah joined the Good Food team as their cookery assistant. Spending much of her time in the kitchen, her tweaking and re-testing of new ideas helped ensure that every recipe had the perfect outcome for the readers. As cookery writer she regularly contributes her own features to the magazine, as well as working closely with many of Good Food's celebrity chefs.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
