With visual, auditory, and kinesthetic presentations in the book and CD, Farb engages the reader on many levels. This combination of three primary senses accelerates the learning of hundreds of ideas about how a practice or hospital provider can improve the human side of healthcare based on Farbs "20 years of experience with patients and not a single malpractice suit."
While the manual summarizes, the CD provides an interactive approach to learn customer and patient care techniques. "Reorganizing for Customer and Patient Care" defines what corporate culture is and reviews a sample assessment for management. The fifty items to implement for customer and patient care are also intended for management. The remaining chapters - "Customer and Patient Care," "Provider Patient Relationships," and Handling Difficult People" - are meaningful for all levels of healthcare staff.
True/false and multiple-choice questions are only on the CD. Additionally, the CD allows the reader to respond to questions that require comments by capturing their ideas on the keyboard and then printing the respective page for later reference.
Farb offers opportunities for exploration by management intended to help them assess their corporate culture. Provocative questions to determine this include, "Describe your dress code; What are the authority relationships? What are your rules and policies?" Questions are in list form in the book. The CD takes a workbook approach with the same questions.
Fairy tales, fables and real-life examples appear throughout the remaining CD chapters to emphasize a certain technique or idea. "Customer and Patient Care" suggests applying kindness and honest advice to build a long term-relationship. From Aesops Fable "The Crow and the Mussel," Farb concludes that healthcare workers should tell patients what is in their best interest, "not what will lead to greatest profit from the relationship."
Customer Care in Healthcare techniques, ideas and practice examples are practical and if applied in any health care organization, can help that organization achieve improved results in the delivery of satisfactory customer care. The CD assures a more complete understanding with the story like approach throughout.
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