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Customer Centered Products: Creating Successful Products Through Smart Requirements Management (Hardcover)

by Ivy F. Hooks; Kristin A. Farry (Author) "Better, cheaper, faster!" You have no doubt heard this refrain coming down your management chain..." (more)
Key Phrases: United States, Products Table, Joe Smith (more...)
4.7 out of 5 stars See all reviews (15 customer reviews)

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Customer Centered Products: Creating Successful Products Through Smart Requirements Management + Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing + The Product Managers Handbook, 3E
Price For All Three: $82.32

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Editorial Reviews

Product Description
A powerful system for getting the right requirements--and creating products faster, better...and cheaper!

"Never time enough to do it right, but always time enough to do it over." In today's "faster-better-cheaper-at-any-cost" world, this is not just a joke, but an all-too-frequent reality. And, most often, a poor understanding of the requirements for a product is the reason it must be done over.

CUSTOMER-CENTERED PRODUCTS is a highly practical new book that helps readers gain a clear understanding of how to elicit the right requirements early on in a project--and make the right product the first time. Packed with useful information, enlightening real-life examples, and money-saving solutions, this book shows readers how to:

* Identify where their current requirements process is weak * Bridge communication breakdowns that lead to muddy requirements * Eliminate costly mistakes and rework * Improve product quality without increasing cost * Use operational concepts to improve requirements quality * Improve the fit between the product and the customers' needs * Prove that faster, better, cheaper is possible, and more.

Book Description

"""Never time enough to do it right, but always time enough to do it over."" In today's ""faster-better-cheaper-at-any-cost"" world, this is not just a joke, but an all-too-frequent reality. And, most often, a poor understanding of the requirements for a product is the reason it must be done over.

Customer-Centered Products is a highly practical new book that helps readers gain a clear understanding of how to elicit the right requirements early on in a project--and make the right product the first time. Packed with useful information, enlightening real-life examples, and money-saving solutions, this book shows readers how to:

* Identify where their current requirements process is weak

* Bridge communication breakdowns that lead to muddy requirements

* Eliminate costly mistakes and rework

* Improve product quality without increasing cost

* Use operational concepts to improve requirements quality

* Improve the fit between the product and the customers' needs

* Prove that faster, better, cheaper is possible, and more."



See all Editorial Reviews

Product Details

  • Hardcover: 271 pages
  • Publisher: AMACOM/American Management Association; 1st edition (September 11, 2000)
  • Language: English
  • ISBN-10: 0814405681
  • ISBN-13: 978-0814405680
  • Product Dimensions: 9.3 x 6.3 x 1.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars See all reviews (15 customer reviews)
  • Amazon.com Sales Rank: #423,690 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #80 in  Books > Business & Investing > Marketing & Sales > Marketing > Product Management

Inside This Book (learn more)
First Sentence:
"Better, cheaper, faster!" You have no doubt heard this refrain coming down your management chain. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Products Table, Joe Smith, Lunar Prospector, Alan Binder, Countering Cultural Problems, Doctor Matt, Howard Hughes
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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Customer Reviews

15 Reviews
5 star:
 (11)
4 star:
 (3)
3 star:
 (1)
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Average Customer Review
4.7 out of 5 stars (15 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
5.0 out of 5 stars At Last--A Requirements Book for Managers!, November 21, 2000
By Ralph R. Young (Reston, VA USA) - See all my reviews
(REAL NAME)   
This book will help managers save time, money, and schedule on development projects. It contains practical advice based on lessons learned on real projects. For example, data are provided that show that spending more effort on emerging the real requirements rather than simply using the customer's stated requirements can reduce costs by half! The authors recommend specific actions managers can take. They provide a set of useful checklists and suggestions for how to apply them. For example, what is the manager's role in developing good requirements? How can a project prioritize requirements so that resources are allocated consistently with real customer needs and expectations? How can important practices such as recording the rationale for each requirement, identifying and managing interfaces, and considering verification during requirements definition be implemented effectively? Hooks and Farry, both seasoned practitioners, have provided a valuable roadmap to help managers develop customer-centered products. The book is easy to read and the recommendations are easy to apply.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Customer-Centered Products, September 28, 2000
By Virginia Cook (Friendswood, TX USA) - See all my reviews
This book is an extremely useful guide to the difficult task of writing and managing requirements. It clearly states the case for spending the time and effort on producing a clear, concise requirements document, then steps you through the process. This book is especially great, because it is written with the manager in mind, to explain to them the why and how of requirements definition and management. If your customer or manager keeps asking you if you've started coding/building/manufacturing before you even know what it is you are making, then buy him this book!
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4 of 4 people found the following review helpful:
4.0 out of 5 stars Good primer on product development, August 5, 2002
By A Customer
A thorough and straight forward primer on developing new products. Where it lacks creativity and a wealth of examples, it provides a solid understanding and approach. Recommended reading, but I would check your local library before shelling out money for this book. A good read but not one that I would necessarily keep on my shelf for future reference.
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Most Recent Customer Reviews

3.0 out of 5 stars Not as good as the other reviews would indicate
I picked this up based on other reviews. I have read dozens of books on this topic as I am a consultant and trainer in this field and this book is just average. Read more
Published 13 months ago by Don V

4.0 out of 5 stars Requirements management best practices for big projects
I thought this was a decent overview of the requirements process of a large project. It does not go into great depth but it does cover a wide range of topics and the implications... Read more
Published on May 15, 2007 by F. Tarzanin

5.0 out of 5 stars Essential reference for anyone in product management!
I was looking for a book that efficiently summarized the process of defining requirements. This book begins by establishing a need for requirements, and proceeds to give practical... Read more
Published on May 26, 2002 by Rishikesh Bhalerao

5.0 out of 5 stars Good book on requirements
I work in the defense requirements generation business, and this book really helped me get to some important breakthroughs in working with several programs. Read more
Published on April 26, 2002 by songbear

4.0 out of 5 stars Practical, To-the-point Requirements User Guide for Managers
Ivy F. Hooks and Kristin A. Farry give their audience a clear methodology about how to eliminate rework and unnecessary features rooted in poor requirement definition for making... Read more
Published on February 12, 2002 by Serge J. Van Steenkiste

5.0 out of 5 stars Great book which can be easily applied
I am working on a key project and needed methodology to improve
how we specified the product we wanted. Read more
Published on December 26, 2001 by Dale C. Maley

5.0 out of 5 stars One of the best product books on the market!
Hooks and Farry show you how to get it right the FIRST time, providing practical, easy to follow directions to achieve what every company wants - faster, better, cheaper products... Read more
Published on July 15, 2001 by J. Beilmann

5.0 out of 5 stars Finally, a technology book for business managers
This is not just a great book about requirements (I finally understand what they are), but a great example of how a very technical topic can be explained in a way that is relevant... Read more
Published on April 23, 2001 by Christopher Davis

5.0 out of 5 stars Finally a useful business book
After wasting money buying business books that could have been summarized into three pages it was nice to read a book that was detailed, useful and minimized repetition. Read more
Published on March 8, 2001 by Robb Bittner

5.0 out of 5 stars Help Johnny Write Better Requirements, Now!
Ivy Hooks and Kristin Farry have succesfully captured the essence of effectively defining and managing a product definition. Read more
Published on January 12, 2001 by Raymond Jorgensen

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